5 Emerging Business Event Trends to Look Out for in 2021
Planning an event in the time of a pandemic is no mean feat. In 2020, businesses had to adapt quickly to the shifting landscape of event planning, and in doing so, paved the way for some exciting new trends that are set to continue into 2021.
Event planners and businesses alike can take inspiration from these emerging trends as we approach the post-pandemic era. Here are five emerging business event trends to look out for in 2021.
1. Hybrid events will become the norm
The pandemic has accelerated the adoption of virtual events, but many attendees still crave the networking opportunities that face-to-face events provide. Enter hybrid events, which blend the best of both worlds.
Hybrid events are here to stay, and forward-thinking businesses will need to find ways to create engaging, interactive experiences that cater to both in-person and virtual attendees.
2. The rise of outdoor events
COVID-19 has made outdoor events a safer option for businesses looking to host events. But beyond that, there’s something appealing about hosting an event amid nature.
From al fresco dining experiences to outdoor product launches, expect to see more businesses take advantage of the great outdoors in 2021.
3. Personalized experiences will reign supreme
In a world where we’re bombarded with information, personalized experiences stand out. Event planners are increasingly tailoring events to specific attendees’ interests and needs, creating more memorable experiences that lead to brand loyalty.
In 2021, expect businesses to leverage smart technology to create even more personalized experiences, from custom event apps to facial recognition.
4. Sustainability will be a top priority
Sustainability isn’t just a buzzword; it’s becoming an essential aspect of event planning. Attendees are taking note of businesses’ environmental impact and favoring those that take sustainability seriously.
From using eco-friendly products to reducing waste, expect to see more events that prioritize sustainability in 2021.
5. Virtual and augmented reality will take center stage
Virtual and augmented reality have been on the rise for a while, but the pandemic has accelerated their adoption. From virtual product demos to augmented reality booths, these technologies can make events more engaging and interactive.
In 2021, expect to see more businesses incorporate virtual and augmented reality into their events, providing attendees with immersive experiences they won’t forget.
Conclusion
2020 was a challenging year for businesses and event planners alike. But it also paved the way for some exciting new trends that are set to continue into 2021. From hybrid events to personalized experiences, businesses that embrace these trends will be well-positioned to succeed in the post-pandemic era.
