The New Normal: 5 Business Trends Every Writer Should Know About
The year 2020 was a period of turbulence for businesses worldwide, yet it was also a year of new opportunities for writers. With the changing economic landscape, writers must keep up to date with the latest business trends to stay ahead of the curve. Here are five business trends that can benefit writers in 2021.
Content Marketing Takes Center Stage
The move towards digital is not new, but it has never been more important for businesses to have an online presence. With the world still coming to terms with COVID-19, people are spending more time online. This has resulted in an increased focus on content marketing as businesses look to engage with customers through relevant and informative content.
For writers, this means that there are ample opportunities to produce high-quality content such as blogs, social media posts, and email newsletters. As a writer, leveraging your expertise in content creation to help businesses engage their customers can be a lucrative venture.
Video Content is King
With the rise of video, 2021 is the year for writers to up their video content game. Videos are the most effective way of keeping viewers’ attention and conveying a message within a short duration. As businesses look to establish an online presence, video content has become a necessity.
For writers, this represents an opportunity to move beyond just writing and embrace multimedia storytelling. Writing scripts, ideating on video concepts, and collaborating with video production teams can help writers expand their skill sets and stay relevant in the ever-evolving digital media landscape.
Remote Work is Here to Stay
The pandemic has reshaped the work culture and made remote work the new normal. With companies adopting remote work models, competition for freelance writing gigs has become global. This presents writers with a unique opportunity to work with clients from anywhere in the world.
For writers, this means that networking and building a strong online presence has become more critical than ever. Online collaborations are the new norm, and writers who can leverage their skills to work efficiently in remote settings will have a competitive edge.
Diversity and Inclusion Become Imperatives
2020 was a year of reckoning. As social issues such as racial inequality gained traction, companies began to recognize the importance of diversity and inclusion. In 2021, businesses are prioritizing diverse and inclusive hiring, and writers can benefit from this trend.
For writers, this presents an opportunity to educate and influence people through their writing. As businesses look to develop content that reflects their commitment to diversity and inclusion, writers can use their unique perspectives and experiences to help businesses understand and engage with diverse audiences.
Going Green is No Longer Optional
With climate change becoming a global concern, businesses are starting to implement environmentally sustainable practices. Many consumers are looking for eco-friendly products and services, and businesses that prioritize sustainability are more likely to attract customers.
For writers, this presents an opportunity to create content centered around eco-friendly practices and products. From sustainable fashion to green tech, writers can create content that educates and raises awareness on eco-friendly initiatives.
Conclusion
2021 is a year of change and opportunities for writers. Content marketing and video production have become increasingly important, while remote work is now the norm and openness to diversity and sustainability has never been more vital. Embracing these trends and staying up to date can help writers stay ahead of the curve and succeed in a rapidly changing business landscape.
