Effective Marketing Strategies for A Level Business Students
Marketing is one of the most crucial aspects of any business, and A-level business students are no exception. As students, they need to be aware of the latest marketing strategies that businesses use to succeed in today’s competitive market.
In this article, we’ll delve into three effective marketing strategies for A-level business students, along with examples and case studies to support our points.
Social Media Marketing
Social media is an incredibly powerful tool that businesses of all sizes use to connect with their customers. A-level business students need to acquire social media marketing skills as they are essential to any modern-day marketing strategy.
Students can begin by creating a social media presence across different social media platforms such as Twitter, LinkedIn, and Instagram. They can then post content that not only showcases their learning but also connects with their audience. Students who engage with their audience end up building a loyal following and creating opportunities for businesses to market themselves in an organic and engaging way.
Example: Student-run organisation, ‘A-Level Marketing News’, leverages social media platforms to share information and study tips, attracting like-minded individuals to their page. The company soon realised that they had built a community of students interested in marketing, and businesses began offering their products and services to their followers.
Email Marketing
Email marketing has been around for some time, but it continues to remain a vital aspect of marketing even today. A-level business students need to learn the basics of email marketing during their studies to take advantage of this strategy.
To begin, students should learn about email marketing best practices such as personalisation, segmentation, and A/B testing. These techniques help in building an email campaign that connects with the audience and has a higher rate of success in terms of open rates and click-through-rates.
Example: Manchester Business School (MBS) uses targeted email campaigns to engage prospective A-level business students who have shown an interest in studying business. These campaigns highlight the school’s academic reputation, career outcomes, and the student experience that engages, inspires, and ultimately convinces prospective students to enrol in the program.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a powerful digital marketing strategy that enables businesses to rank higher in search engine results pages (SERPs). It helps businesses increase their online visibility, attract more traffic, and ultimately drive conversions.
SEO involves optimising website content, building backlinks, and technical optimisation to rank for specific keywords. It is essential for A-level business students to learn about SEO basics such as keyword research, on-page optimisation, and link building to succeed in the competitive digital landscape.
Example: HubSpot, the inbound marketing software company, used SEO to increase its online visibility and attract visitors. The company created blog posts and landing pages optimised for target keywords, providing value to their audience while also enabling the website to rank higher in SERPs.
Conclusion
In conclusion, A-level business students need to be proficient in the latest marketing strategies to succeed in today’s competitive marketplace. The above three strategies- social media marketing, email marketing and SEO are a great starting point. When implemented correctly, these strategies can help students create a sustainable marketing plan, build an online presence and reach the right audience.
