Corus Entertainment: Leading the Way in Canadian Media
When it comes to Canadian media, Corus Entertainment is a household name. The company has been a major player in the industry for over two decades, with a wide range of assets that include television channels, radio stations, and production companies. In this article, we’ll take a closer look at Corus Entertainment and examine how it has become one of the most successful media companies in the country.
The History of Corus Entertainment
Corus Entertainment was founded in 1999 after the merger of two prominent Canadian media companies – Shaw Communications and Power Corporation. The newly formed company quickly established itself as a major player in the broadcasting industry, with a particular focus on children’s programming. Over the years, Corus has continued to expand its presence in the media landscape through a series of strategic acquisitions, joint ventures, and partnerships.
Corus Entertainment Today
Today, Corus Entertainment is a media powerhouse, with a portfolio of assets that includes over 30 television channels and nearly 40 radio stations. The company’s television networks include popular outlets such as Global, Food Network Canada, HGTV Canada, and History, among others. Corus also has a significant presence in the production space, with a number of successful production companies including Nelvana, a leading producer of children’s programming.
One of the keys to Corus Entertainment’s success has been its ability to adapt to changing times. With the rise of streaming services and digital content, many media companies have struggled to stay relevant. Corus, however, has embraced these changes, launching its own streaming service, STACKTV, in partnership with Amazon Prime Video. This move has allowed Corus to reach new audiences and remain competitive in a rapidly evolving media landscape.
The Future of Corus Entertainment
Looking ahead, Corus Entertainment shows no signs of slowing down. The company is investing heavily in new technology, such as virtual and augmented reality, to enhance its content offerings and improve viewer engagement. Corus is also exploring new avenues for monetization, such as e-commerce integration and targeted advertising. With these and other initiatives, Corus is well-positioned to continue leading the way in Canadian media for years to come.
Conclusion
Corus Entertainment has come a long way since its inception over two decades ago. Today, it is one of the most successful media companies in Canada, with a wide range of assets and a keen focus on innovation and adaptability. As the media landscape continues to change, Corus will undoubtedly face new challenges and opportunities. However, with its track record of success and commitment to excellence, there’s no doubt that Corus is up to the task.
