Disney, one of the world’s largest entertainment corporations, has always been at the forefront of innovation in the industry, and 2022 is no exception. With the pandemic shaking up the entertainment and tourism sector and changing the way people consume content, Disney has had to adapt its business strategy to stay ahead of the game.
One notable trend that Disney has been focusing on is the growing popularity of streaming services. Disney+ has been a massive success, surpassing 116 million subscribers in just a year and a half after its launch. With traditional movie theater attendance declining and more people opting to stream content at home, Disney has been investing heavily in its streaming services.
Along with Disney+, the corporation has also been making strategic acquisitions to expand its content library. For instance, Disney recently acquired 21st Century Fox, which gives it a vast collection of TV shows and movies to add to its already impressive arsenal of content. Additionally, Disney has announced plans to launch Star+, a streaming service that will feature content from Disney’s portfolio, including ESPN, National Geographic and Star India.
Apart from its streaming services, Disney has been leveraging technology to enhance its visitors’ experience. Disney has always been at the forefront of utilizing technology to improve the theme park experience, and in 2022, it’s no different. With the pandemic continuing to be a significant factor, Disney has implemented new measures to ensure visitor safety, such as contactless payments and more virtual experiences.
Additionally, Disney has announced the launch of its Genie system, which is designed to improve the park experience for visitors by offering personalized itineraries, restaurant recommendations and real-time wait times for rides and attractions. Visitors can also use the Genie app to make reservations and manage their park itinerary, making it easier for them to navigate the park.
In conclusion, Disney is primed to continue its dominance in the entertainment industry in 2022. With its focus on streaming services, strategic acquisitions, and innovative use of technology to enhance visitor experience, Disney is an entertainment giant to watch out for in the coming year. As we move through the post-pandemic era, Disney’s business strategy is poised to lead the way in the changing world of entertainment and tourism.
