Beer Market Trends to Watch Out for in 2021
As we enter 2021, the beer market continues to evolve with changing consumer preferences and new entrants disrupting the traditional players. In this article, we’ll explore some of the latest trends that are shaping the industry.
Craft Beer Continues to Grow
Craft beer has been gaining popularity over the last few years, and this trend is expected to continue in 2021. Consumers are increasingly looking for unique and authentic products, and craft beer fits the bill perfectly. According to a recent report by the Brewers Association, craft beer now accounts for over 25% of the overall beer market. This is a significant increase from just a few years ago and shows no signs of slowing down.
Low-Alcohol Beer is on the Rise
Consumers are becoming more health-conscious, and this is evident in their beer choices. Low-alcohol beer, defined as beer with an ABV content of less than 0.5%, is gaining popularity as consumers look for healthier options. This trend is expected to continue in 2021, with more breweries introducing low-alcohol options to their portfolios.
Hazy IPAs are Trending
Hazy IPAs, also known as New England IPAs, are a relatively new style of beer that has taken the beer world by storm. These beers are known for their smooth and creamy texture, fruity and juicy hop aroma, and low bitterness. The hazy IPA trend is expected to continue in 2021, with more breweries trying to create their own unique variations of this popular style.
Hard Seltzers are Here to Stay
Hard seltzers have been one of the biggest disruptors in the beer market in recent years. These low-calorie, low-carb, and gluten-free drinks have become popular among health-conscious consumers. Despite some skepticism from traditional beer drinkers, hard seltzers are here to stay, and the trend is expected to continue in 2021.
Conclusion
The beer market is undergoing significant changes in 2021, with new trends and disruptions shaping the industry. From the continued growth of craft beer to the rise of low-alcohol options and hard seltzers, breweries need to adapt and innovate to stay relevant in this ever-changing landscape. By keeping up with these trends and staying ahead of the curve, breweries can continue to thrive in the years to come.
