Discover the Best Informational Advertising Examples for Your Business
Are you struggling with your advertising efforts? Do you find that your ads aren’t resonating with your target audience? In this blog post, we’ll explore some of the best informational advertising examples that you can use to take your advertising to the next level and achieve the results that you desire.
What is Informational Advertising?
First things first, let’s define what informational advertising is. Informational advertising is a type of advertising that aims to educate or inform the audience about a product or service. It’s different from traditional advertising, which focuses on selling the product or service.
Why Use Informational Advertising?
There are various reasons why you might want to use informational advertising. For one, it can be a great way to build brand awareness and establish yourself as an expert in your field. Additionally, it can help you generate leads and conversions by providing valuable information to your target audience.
Best Informational Advertising Examples
1. HubSpot – HubSpot’s website is a prime example of how to use informational advertising. They have a blog filled with educational content on marketing, sales, and customer service. By providing valuable information to their audience, they establish themselves as experts in the field and build trust with their potential customers.
2. Dropbox – Dropbox’s informational advertising campaign focuses on educating potential users about their product before trying to sell it. Their website features videos that explain how Dropbox can be used in different scenarios, such as for small businesses or remote teams.
3. Google AdWords – Google AdWords is a powerful tool for informational advertising. By targeting keywords related to your product or service, you can create ads that provide valuable information to your target audience. For example, if you sell accounting software, you could create an ad that provides tips on how to save time with bookkeeping.
4. American Express – American Express’s Open Forum is a website filled with educational content for small business owners. They cover topics ranging from marketing to finance to human resources. By providing education to their audience, they establish themselves as a valuable resource for small business owners.
5. The Honest Company – The Honest Company’s informational advertising campaign focuses on educating their audience about the harmful chemicals found in many household products. By providing this information, they aim to convince consumers to switch to their all-natural products instead.
Conclusion
Informational advertising can be a powerful tool for building brand awareness, establishing yourself as an expert, and generating leads and conversions. By providing valuable information to your audience, you can build trust and establish yourself as a valuable resource in your field. The examples listed above are just a few of the many ways that you can use informational advertising to achieve your business goals.
