Discovering New Beauty Brands: Our Top Picks for 2021
With thousands of beauty brands available in the market, it can be overwhelming to choose which ones to try. However, there are always new brands that stand out with their innovative products, ethical practices, and unique packaging. In this article, we will introduce you to our top picks for the best new beauty brands of 2021 and the reasons why they deserve your attention.
1. Fenty Beauty
Fenty Beauty is a makeup brand created by the world-famous singer Rihanna. The brand quickly gained popularity for its inclusive approach to beauty, offering a wide range of shades and formulations to suit all skin tones and types. Fenty Beauty’s star product is the Pro Filt’r Soft Matte Longwear Foundation, which provides flawless coverage and a natural finish. The brand also offers eyeshadows, lipsticks, blushes and more to complete your makeup look. In addition to its high-quality products, Fenty Beauty is also committed to promoting diversity and sustainability in the beauty industry.
2. The Ordinary
The Ordinary is a skincare brand that believes in transparency and simplicity. The brand offers a wide range of affordable and effective serums, moisturizers, and treatments, without any unnecessary additives or packaging. Each product is clearly labeled with its active ingredients and their concentration, making it easy to choose the right products for your specific skin concerns. The Ordinary’s most popular products include the Hyaluronic Acid 2% + B5 serum, the Niacinamide 10% + Zinc 1% serum, and the AHA 30% + BHA 2% Peeling Solution. The brand’s effective and affordable skincare has earned it a cult following among beauty enthusiasts and dermatologists alike.
3. Tower 28 Beauty
Tower 28 Beauty is a clean beauty brand that specializes in makeup and skincare for sensitive skin. The brand’s philosophy is to create products that are gentle, non-toxic, and suitable for all skin types, including those with rosacea, eczema, and acne. Tower 28’s best-selling products include the ShineOn Lip Jelly, the BeachPlease Tinted Lip + Cheek Balm, and the SOS Daily Rescue Facial Spray. In addition to its gentle formulations, Tower 28 is also a sustainable brand, using recyclable packaging and reducing its carbon footprint.
4. Cocokind
Cocokind is a skincare brand that is all about natural and organic ingredients. The brand’s founder, Priscilla Tsai, wanted to create skincare products that are effective, affordable, and kind to both the skin and the environment. Cocokind’s best-sellers include the Chia Facial Oil, the Matcha Face Moisturizer, and the Turmeric Stick, which is designed to treat dark circles and acne scars. Cocokind is also committed to promoting diversity and inclusion in the beauty industry, featuring real customers of all skin types and shades in its advertisements.
Conclusion
In summary, if you’re looking to discover new beauty brands that offer high-quality products, ethical practices, and unique approaches to beauty, you should definitely check out Fenty Beauty, The Ordinary, Tower 28 Beauty, and Cocokind. These brands are not only changing the beauty industry, but they are also making a positive impact on the environment and society. By trying out their products, you are not only benefiting your skin but also supporting brands that value diversity, transparency, and sustainability.
