Don’t Lose Your Sales: Find Out the Required Information Your Amazon Account Is Missing
Running a successful business on Amazon is more than just uploading products on the platform and hoping for the best. To attain sales success and avoid losing sales, Amazon sellers must ensure they provide accurate and complete product detail page information. However, it’s common for Amazon sellers to overlook crucial information required by Amazon, leading to lost sales.
In this article, we’ll uncover the information required by Amazon, what happens when it’s missing and how you can avoid losing sales.
What Information is Required by Amazon?
Amazon requires sellers to provide specific product detail page information that describes what you’re selling accurately. The product detail page information includes item title, images, bullet points, product description, shipping information, and price.
Moreover, while uploading your products, you must also adhere to Amazon’s guidelines. For example, the image should accurately represent the product you’re selling with a white or light grey background and no watermarks. The product description should not contain any promotional language or blurbs about your business.
What Happens When You Miss Required Information on Amazon?
Missing the required information can have adverse effects on your product’s visibility on Amazon. Here’s what happens when you miss essential information:
No Buy Box Wins
Amazon uses the Buy Box feature to showcase products from several sellers. When essential product detail information like price, shipping information, bullets, and images is unavailable, you may not be awarded Buy Box Wins, leading to lower visibility and low sales.
Product Removal
Amazon may remove your product from the platform if it lacks essential information that violates Amazon’s selling policy. Moreover, your product may face suspension, leading to long-term effects on your business’s progress.
How to Avoid Losing Sales on Amazon?
Here are some tips to follow to prevent losing sales on Amazon:
1. Fill in All Required Information
Ensure you’ve uploaded accurate and complete product detail page information. The product title should be concise, containing vital keywords that customers may use to search for the product. Bullet points should showcase the product’s crucial features and benefits. Also, provide a clear product description and ensure you’re pricing your product competitively.
2. Analyze Your Competition
Check the information your competitors’ product pages provide and how they’re selling their product. This information can help you refine your product detail page information, pricing strategy, and other factors.
3. Take Advantage of FBA
Amazon’s FBA (Fulfillment by Amazon) service can help you reduce the chances of losing sales by improving your chances of winning Buy Box. FBA handles order fulfillment and shipping, ensuring customers receive their products promptly.
4. Act Promptly
If your product is removed from Amazon, act promptly and follow up with Amazon for any required information. Be sure to provide accurate information and adhere to Amazon’s guidelines.
Wrap Up
Providing accurate and complete product detail page information is essential to your success on Amazon. Always ensure you’ve adhered to Amazon’s guidelines, analyze your competitors, and take advantage of the services Amazon offers. By following these tips, you can avoid losing sales and achieve success on the Amazon platform.
