Entry Level Digital Marketing Salary: What You Can Expect to Earn
If you’re considering a career in digital marketing, one of the questions you’re bound to have is, “what is the entry-level digital marketing salary?” Fortunately, there are several factors that can help you understand what to expect in terms of salary, as well as how to increase your earning potential.
Factors that Affect Entry-Level Digital Marketing Salaries
When it comes to entry-level digital marketing salaries, several critical factors influence the level of pay you can expect. Below are some of the key drivers that determine how much an entry-level digital marketing professional can expect to earn:
Industry and Company Size
The industry in which you work and company size can play a significant role in determining your starting digital marketing salary. For instance, digital marketing professionals working in the finance sector are likely to earn more than their counterparts in retail. Similarly, compensation packages for digital marketers in large organizations may be more attractive than those of smaller firms.
Geography
Another factor that affects entry-level digital marketing salaries is the location in which you work. Salaries in cities with a high cost of living, such as New York City or San Francisco, are generally higher than in less expensive areas.
Professional Experience and Education
Your professional experience and educational background play a critical role in determining your starting salary. Digital marketers with several years of experience will often earn more than those starting their career in this field. Similarly, those with post-graduate degrees may receive higher compensation packages than those with only an undergraduate degree.
The Salary Range for Entry-Level Digital Marketing Professionals
While several factors influence entry-level digital marketing salaries, the starting range is typically between $34,000-$42,000 per year. However, this range can vary significantly depending on the location, industry, and company size.
For instance, a digital marketing professional working in the finance sector in New York City can earn upwards of $50,000 to $60,000 per year. On the other hand, someone in the same role in a smaller organization in a lower cost of living city can expect to earn between $30,000-$40,000 annually.
Increasing Your Earning Potential
The good news is that digital marketing professionals can increase their earning potential as they gain experience and additional skills. Hence, it’s essential to focus on acquiring new knowledge and skills that can enable you to stand out from other professionals in your industry.
Some of the ways to increase your earning potential as a digital marketing professional include:
Learn new Skills
Digital marketing is a constantly evolving field, which makes it important to stay up to date with new skills and trends. Some of the areas to focus on include data analytics, social media, search engine optimization, and mobile marketing.
Get Certified
Several certifications can attest to your knowledge and expertise in digital marketing. Organizations such as Google, HubSpot, and Facebook offer several certifications that can boost your earning potential.
Get a Post-Graduate Degree
Pursuing a post-graduate degree in a related field, such as marketing or business, can also help increase your earning potential.
In conclusion, entry-level digital marketing salaries can vary based on several factors, including location, industry, and professional experience. However, with dedication, commitment, and a focus on acquiring new skills and knowledge, you can increase your earning potential as a digital marketing professional.
