Experience 19 Crimes with Snoop Dogg in Augmented Reality
Augmented reality has been taking the world by storm. It’s not only changing the way we look at things but also the way we experience them. One such example of this is the partnership between the winery, 19 Crimes, and rapper, Snoop Dogg, to bring their wine labels to life with the help of augmented reality.
What is 19 Crimes?
Before we dive into the augmented reality aspect of 19 Crimes, it’s important to understand what the product is all about. 19 Crimes is an Australian wine brand that takes its name from the list of 19 crimes that could lead to British citizens being deported to Australia in the 18th and 19th centuries. Each of the brand’s wine bottles features a real-life criminal from that time period.
Enter Snoop Dogg
In 2020, 19 crimes announced a partnership with rapper, Snoop Dogg, to create a new line of wine called “Snoop Cali Red”. The partnership aimed to target a more diverse and younger audience by tapping into Snoop Dogg’s fan base. But what truly made this partnership one-of-a-kind was their use of augmented reality.
Experience the Crimes
By downloading the Living Wine Labels app and scanning a 19 Crimes or Snoop Cali Red label with your phone, you can watch the person on the label come to life and tell their story. Snoop Dogg himself even features on one of the labels, making it an even more unique and personalized experience.
The Future of Wine Labels
Augmented reality can be used in various industries, but the way 19 Crimes and Snoop Dogg have utilized it will likely change the game for wine brands. It’s not just about the taste or the brand’s story anymore, but it’s also about the unique experience that each bottle can offer. We might soon see other wine brands follow a similar approach to attract customers and offer an augmented reality experience.
Conclusion
The partnership between 19 Crimes and Snoop Dogg has not only brought a new level of innovation to the wine industry but has also opened doors for augmented reality experiences in other industries. By offering their consumers a unique and engaging experience, brands are likely to attract a wider and more diverse audience. It’s exciting to see how augmented reality can be used to revolutionize the customer experience, and we can’t wait to see where this technology is headed next.
