Exploring Oppo’s Emphasis on Traditional Cultural Values in Product Design
As technology advances at an astounding pace, companies like Oppo are taking notice of the importance of incorporating traditional cultural values into their product designs. Oppo, a Chinese consumer electronics brand, has made a conscious effort to incorporate elements of traditional Chinese culture into their products to create a unique brand identity.
The Importance of Traditional Cultural Values
Incorporating traditional cultural values into product design can not only bring a sense of familiarity to consumers but also help preserve and promote a country’s cultural heritage. Oppo has acknowledged the importance of this and has made it a central aspect of their product design process.
For instance, Oppo has used traditional Chinese architecture as inspiration for the design of their corporate headquarters. This design typifies the concept of harmony between heaven and earth, a fundamental aspect of traditional Chinese culture.
Examples of Oppo’s Cultural Design
Oppo has also incorporated traditional Chinese elements into the design of their products. The Oppo Find X3 Pro, for instance, features a camera module inspired by the Chinese dizi, a musical instrument. This design is meant to evoke a sense of beauty and harmony, much like the sound of the dizi.
Another example is the Oppo Reno5 Pro 5G, which features a color scheme inspired by the Chinese lunar calendar. The phone’s design features a gradient of blue, green, and gold, representing water, wood, and fire, respectively. This reflects the traditional Chinese belief that these three elements help maintain balance in nature.
Conclusion
Oppo’s emphasis on traditional cultural values in product design serves as an example of how companies can incorporate cultural elements into their designs to create unique brand identities. By doing so, they not only promote cultural heritage but also appeal to consumers who identify with these values. Oppo’s commitment to this concept is commendable, and it will be exciting to see how other companies follow in their footsteps.
