Exploring the Benefits of Using Rakuten for E-commerce
Are you an e-commerce entrepreneur looking to expand your business reach and increase your profits? Then you might want to consider Rakuten, a comprehensive e-commerce platform that can provide various benefits for both buyers and sellers alike.
Introduction
Rakuten was founded in Japan in 1997 and has since gained immense popularity as a global e-commerce giant, with a revenue of over $10 billion in 2020. The platform offers a wide range of products and services such as e-commerce marketplace, travel booking, entertainment, and even financial services.
Lower Selling Fees
One of the most significant benefits of using Rakuten as an e-commerce seller is its lower selling fees compared to other platforms like Amazon and eBay. Rakuten charges only 8-15% commission, while Amazon takes up to 45%, and eBay 10%. This means Rakuten can help you save on overhead costs and earn higher profits.
Access to a Wider Market
Another advantage of Rakuten is its global reach. Rakuten has an extensive network of over 90 million users worldwide, making it easier for you to reach a broader customer base, especially in Japan, where the platform is most popular. Plus, Rakuten’s extensive marketing tools and targeted promotional campaigns can help you enhance brand awareness and attract more customers.
Enhanced Customer Experience
Rakuten prioritizes customer satisfaction and provides various features to enhance customer experience. The platform offers free shipping for certain products, plus the option to choose between multiple shipping methods and international shipping. Rakuten also provides customer reviews and ratings to help buyers make informed decisions, thereby building trust and reliability for sellers.
Personalized Support and Services
Rakuten’s personalized support and services are one of its unique features. The platform offers customized support in multiple languages, including Chinese, English, Japanese, and Korean, to accommodate its diverse user base. Sellers can also access a suite of tools and services such as Rakuten Super Logistics for inventory and order management and Rakuten Advertising for automatic ad targeting.
Case Study: SmileDirectClub
SmileDirectClub, a teledentistry company, witnessed a 142% increase in international orders within a month of shifting its e-commerce platform to Rakuten. The platform provided them with a broader customer base, lower fees, and increased access to international markets, leading to significant sales growth.
Conclusion
In conclusion, Rakuten offers numerous benefits to e-commerce entrepreneurs looking to expand their reach and increase sales. Lower selling fees, wider access to the market, personalized support and services, and enhanced customer experience make it an appealing platform for both buyers and sellers. So, if you’re looking to take your business to the next level, give Rakuten a try and enjoy the benefits it provides!
