The Effective Yakult Business Strategy: A Complete Guide
Yakult is a Japanese probiotic beverage brand that has established its presence in over 40 countries across the globe. With a focus on promoting health and wellness, Yakult has become a household name for many who swear by the drink’s benefits.
But what makes Yakult’s business strategy so effective? In this complete guide, we’ll explore Yakult’s history, their approach to marketing and branding, as well as their commitment to quality and innovation.
History
The origins of Yakult can be traced back to 1930 when Dr. Minoru Shirota developed a unique strain of lactic acid bacteria that helped improve digestion and overall health. He named it Lactobacillus casei strain Shirota and introduced it to the Japanese market as a probiotic drink in 1935.
Since then, Yakult has grown to become a global leader in the probiotic beverage industry. Their commitment to innovation and quality has allowed them to expand their product line, including the introduction of Yakult Light and Yakult Ace in 1990 and 2003, respectively.
Marketing and branding
Yakult’s marketing and branding strategies have played a significant role in their success. Their “Live Lively” slogan has become synonymous with the brand, promoting the company’s commitment to health and wellness.
Their colorful packaging and distinctive bottle shape also help set them apart from other beverage brands. The iconic red and white colors used in their branding have become instantly recognizable for many consumers.
Yakult has also leveraged social media platforms to promote their brand. They launched an Instagram account in 2018, which has since gained over 100,000 followers. They’ve also collaborated with influencers to reach a broader audience and engage with their customers in a more personal way.
Quality and innovation
One of the core values of Yakult is their commitment to quality. From the selection of raw materials to the production process, Yakult maintains strict quality control standards to ensure that their products meet the highest standards.
Their commitment to innovation is also evident in their research and development efforts. In 2018, Yakult opened the Yakult Central Institute for Microbiological Research in Japan, dedicated to the study of probiotics and their potential health benefits.
In addition to traditional marketing efforts, Yakult has also sponsored various health-related events and programs. Their sponsorship of marathons, cycling races, and other sporting events helps promote their brand while also reinforcing their commitment to health and wellness.
Conclusion
As one of the most recognizable probiotic beverage brands in the world, Yakult has built a reputation for quality, innovation, and commitment to health and wellness. Their effective business strategy is rooted in their history, marketing and branding efforts, and dedication to research and development.
By leveraging social media platforms, collaborating with influencers, and sponsoring health-related events, Yakult has been able to reach a broad audience and establish itself as a leader in the industry. Their commitment to quality and innovation ensures that Yakult will continue to grow and expand its reach in the years to come.
