Exploring the Impact of Culture on Video Game Development
The video game industry has been growing rapidly in recent years, with revenue projected to reach $180 billion by 2021. But what many people don’t realize is that video game development is heavily influenced by culture.
Culture plays a significant role in shaping the design, development, and marketing of video games. In this article, we’ll explore how culture impacts various aspects of video game development and why it’s crucial to consider cultural differences when creating and promoting video games.
Cultural Differences in Game Design
One of the most significant impacts of culture on video game development is in game design. Different cultures have different preferences when it comes to gameplay, graphics, and storylines. For example, games that are popular in Japan may not necessarily be popular in the United States.
Developers must consider cultural differences when designing games to ensure they appeal to a broad audience. For instance, a game that is intended for a global market will need to be adaptable to different cultures and localizations.
Cultural Differences in Game Development
Another area where culture plays a significant role in video game development is in the development process. Different cultures may have different work styles, communication styles, and expectations when it comes to management.
For example, a company from a collectivist culture may prioritize teamwork, while a company from an individualistic culture may prioritize individual contributions. Developers must understand these cultural differences to ensure a smooth development process and effective communication.
Cultural Differences in Game Marketing
Marketing is another area where culture impacts video game development. Different cultures have different media consumption habits and preferences when it comes to marketing messages.
For example, marketing a game in Japan may require more emphasis on the storyline or graphics, while marketing a game in the United States may require more emphasis on action and competition.
Cultural Diversity in Game Development Teams
Having a diverse development team that includes people from different cultures can be beneficial for video game development. A diverse team can bring different perspectives, ideas, and approaches to game design and development.
However, it’s crucial to ensure that the team is inclusive and that cultural differences are respected. Developers must create a work environment that is conducive to collaboration and communication across cultures.
Conclusion
Culture is an important factor to consider in video game development. From game design to marketing to development teams, cultural differences can have a significant impact on the success of a game. Developers must take into account these cultural differences to make sure their games appeal to a broad audience and create a work environment that is inclusive and conducive to collaboration across cultures. By doing so, they can create games that are not only successful but also culturally relevant and meaningful.
