Exploring the Influence of TV on Philippine Popular Culture: Lesson 3
Television has played a significant role in shaping Philippine popular culture. It has introduced new trends, ideas, and lifestyles that Filipinos have adopted and made their own. In this article, we will explore the influence of TV on Philippine popular culture and its impact on society.
The Emergence of TV in the Philippines
TV broadcasting in the Philippines started in 1953, almost a decade after the first TV broadcast in the United States. The emergence of TV in the country brought about significant changes in the way Filipinos consume media. It paved the way for the creation of local programming that catered to the preferences and interests of Filipino viewers.
The Rise of Telenovelas
Telenovelas, or TV dramas, have become a staple of Philippine TV programming. These TV shows typically run for several months and follow a particular storyline that captures the hearts of viewers. Telenovelas have grown to be a significant part of Philippine popular culture that even politicians have used them for their campaign ads.
Telenovelas have also influenced the fashion and beauty industry. People have been inspired by the makeup and styles of their favorite characters, and it has become a new trend among Filipinos.
The Impact of TV Commercials
TV commercials have been instrumental in shaping popular culture by introducing new products and services. It has also created new trends in advertising with which marketers have used to their advantage.
Filipinos have become familiar with popular branded products by seeing them on TV commercials regularly. This has contributed to the growth of consumerism and the expansion of the local economy.
The Role of News Programs
The growth of TV news programs has played a vital role in shaping popular culture by influencing how Filipinos perceive and react to local and global issues. TV news programs have become an essential source of information for Filipinos, and it is through these programs that they make their opinions heard.
News programs have also become notorious for the sensationalization of news, with the increasing focus on crime and violence, leading to depictions of some Filipinos as savage. This has been attributed to the effect of news programs on popular culture in the Philippines.
The Role of Entertainment Shows
Entertainment shows are also popular in Philippine TV programming, and they have played a crucial role in shaping popular culture. These shows showcase local talents that have become popular in other countries and have contributed to the growth of the Philippine entertainment industry.
These TV shows have encouraged Filipinos to follow their passion, leading to the discovery of new talents that have gone on to represent the Philippines in international competitions.
Conclusion
Television has played a significant role in shaping Philippine popular culture. It has introduced new trends and lifestyles for Filipinos to follow and has created new opportunities for local talents to showcase their skills. However, we should be mindful of the impact that TV has on our perception of things and how it can influence our culture. As responsible viewers, we should use TV as a tool for learning and not just for entertainment.
