Exploring the Latest Market Trends of Starbucks: What You Need to Know
Are you a coffee aficionado? There’s no better place to indulge your caffeine craving than Starbucks. Known for their premium coffee blends and the iconic green and white mermaid logo, Starbucks has been a household name for years. But what’s new with this coffee giant? In this article, we’ll explore the latest market trends of Starbucks and what you need to know to stay ahead of the curve.
The Emergence of Plant-Based Options
With the increasing awareness of the health benefits of a plant-based diet, Starbucks has taken note and introduced plant-based options on their menu. In 2020, the company launched the Oat Milk Latte, made with oat milk instead of dairy, becoming an instant hit. This was followed by the introduction of the Impossible Breakfast Sandwich, made with plant-based sausage. Starbucks also added more vegan food options to their menu, catering to the growing number of people looking for plant-based options.
Focus on Sustainability
In recent years, there has been a shift towards sustainability in the food industry. Starbucks has joined the movement by introducing sustainable practices in their business. The company has already made significant strides towards sustainability by reducing their carbon footprint and increasing their use of renewable energy sources. Starbucks also has plans to eliminate single-use plastic straws globally by 2021, replacing them with straws made from alternative materials.
Partnerships and Collaborations
Starbucks has also entered into partnerships and collaborations with other big names in the industry. In 2020, Starbucks announced a partnership with Impossible Foods to bring more plant-based options to their menu. Starbucks has also announced collaborations with companies such as Nestle, bringing their coffee products to more locations worldwide.
The Growth of Mobile Ordering and Delivery
In the age of convenience, mobile ordering and delivery have become increasingly popular. Starbucks has embraced this trend and developed their own mobile ordering and payment app. This allows customers to place their order ahead of time and skip the line. Starbucks has also partnered with Uber Eats to provide delivery services to customers.
Conclusion
In conclusion, Starbucks continues to innovate and adapt to the changing market trends. From plant-based options to sustainability and collaborations with other big names in the industry, Starbucks is a brand that understands the importance of staying relevant. By staying ahead of the curve and listening to their customers, Starbucks remains at the forefront of the coffee industry. So, next time you visit a Starbucks, take note of these latest trends in action.
