Exploring the Latest Social Media Demographics: Who’s Really Using What Platform?
Social media has revolutionized the way we interact with one another and the world. Billions of people use social media platforms today, and the demographics of users continue to change over time. Knowing who is using which platform is extremely important for marketers and business owners to take advantage of opportunities and create targeted campaigns. In this article, we will explore the latest social media demographics and evaluate the ins and outs of who’s really using what platform.
Who’s Dominating the Social Media Game
Let’s start by taking a look at the global usage of social media platforms. According to the Global Digital Report, as of January 2021, Facebook remains the world’s most popular social media platform with 2.7 billion monthly active users. YouTube follows closely behind with 2.3 billion monthly active users. WhatsApp, Messenger, and Instagram complete the top five with 2 billion, 1.3 billion, and 1 billion monthly active users, respectively.
Age plays a significant role in determining which social media platform people use. Facebook, for instance, is still the most popular platform among baby boomers (ages 57-75), while younger users (ages 16-34) prefer Instagram, Snapchat, and TikTok.
The Growth of TikTok
TikTok, the social media giant that emerged in 2018, has captured the attention of young people worldwide. It has over 689 million monthly active users, the majority of whom are young adults. The platform is now among the most downloaded social media apps worldwide, and as such, marketers cannot ignore the reach that the platform offers.
Moreover, TikTok’s algorithm is designed to promote content to people who have shown an interest in similar videos, making it an ideal platform for marketers to reach new audiences.
The Professional World of LinkedIn
LinkedIn, with more than 740 million registered users worldwide, remains the go-to platform for professionals. This platform offers businesses a unique opportunity to build valuable connections with professionals and increase brand awareness. The site is particularly useful for those who are job hunting, with fifty-one percent of job seekers reported using LinkedIn to research potential employers.
Social Media Usage by Gender
Statistics show that the usage of social media platforms is evenly split by gender: 50.7% male and 49.3% female worldwide. In terms of specific platforms, men are more likely to use YouTube, Reddit, and LinkedIn, while women use Instagram, Pinterest, and Snapchat more often.
In Conclusion
Social media platforms present opportunities for marketers, businesses, and individuals to connect and interact with one another. However, the key to successful social media marketing is understanding the latest social media demographics and tailoring marketing strategies to each platform. Remember, it’s not just about the platform’s popularity; it’s also about who is using it.
