Exploring the Meaning of Savvy in the 60s: A Trip Down Memory Lane
The 60s was a decade of change, rebellion, and self-discovery. It was a time when young people were breaking free from the traditional norms and exploring new ways of thinking and expression. One term that became popular during this era was “savvy.” It was used to describe someone who was knowledgeable, street smart, and had a sophisticated understanding of the world. In this article, we will explore the meaning of savvy in the 60s and how it shaped the culture of the time.
The Origins of Savvy
The term savvy has its roots in the French word “savoir,” which means to know or understand. It was first used in English by sailors to describe someone who had an expert level of knowledge and understanding of sailing. Over time, the term evolved and came to be used more broadly to describe anyone who was knowledgeable and street smart.
In the 60s, savvy was popularized by the beat generation and counterculture movements. It became a catch-all term to describe someone who was hip, cool, and in the know. It was a way of showing that you were part of the in-crowd and had a sophisticated understanding of the world around you.
Savvy in Popular Culture
The popularity of savvy in the 60s can be seen in popular culture. In music, savvy was associated with artists like Bob Dylan, the Beatles, and Jimi Hendrix. These artists were seen as savvy because they were pushing the boundaries and creating innovative new forms of music.
In film, savvy was associated with actors like Steve McQueen and Paul Newman. These actors were seen as savvy because they played characters who were street smart, tough, and didn’t take any nonsense from anyone.
In fashion, savvy was associated with the mod and hippie subcultures. Both of these subcultures were known for their avant-garde fashion sense and their rejection of traditional norms.
The Legacy of Savvy
Today, savvy is still a popular term, though its meaning has evolved over time. In modern usage, savvy is often used to describe someone who is knowledgeable and skilled in a particular area. For example, you might describe someone as social media savvy or business savvy.
Despite its evolution, savvy still carries a sense of coolness and sophistication. It’s a term that represents an attitude of self-confidence and a willingness to take risks. In that sense, savvy is still very much a part of the cultural legacy of the 60s.
Conclusion
In conclusion, savvy was a term that became popular in the 60s to describe someone who was knowledgeable, street smart, and sophisticated. It was a catch-all term that encompassed a wide range of concepts and ideas. Today, savvy is still a popular term, though its meaning has evolved. Nevertheless, the legacy of savvy continues to influence popular culture and represent an attitude of coolness and self-confidence. Exploring the meaning of savvy in the 60s is a fascinating trip down memory lane and a reminder of just how influential this term was in shaping the culture of the time.
