Exploring the Success Behind Zomato’s Business Strategy
Are you a foodie looking for the perfect place to dine out or order in? Look no further than Zomato. With over 90 million monthly active users in more than 10,000 cities across 24 countries, Zomato has become a household name in the food industry. In this article, we will explore the strategies that have led to the success of Zomato’s business model.
The Beginning of Zomato
Founded in 2008 by Deepinder Goyal and Pankaj Chaddah, Zomato was initially known as Foodiebay. It started as a small food blogging website in India, but as its popularity grew, the founders decided to pivot the business model to focus on restaurant discovery and reviews.
Key Features of Zomato’s Business Model
One of the key features of Zomato’s business model is its extensive database of over 1.5 million restaurants globally. It’s easy to search for restaurants based on location, cuisine, price, or even type of venue. Zomato also allows customers to leave reviews, ratings, and photos of their dining experiences, helping others make informed decisions.
Another important aspect of Zomato’s business model is its targeted advertising platform, which enables restaurants to promote themselves to potential customers. Zomato also sells subscriptions to restaurants that provide enhanced listings and other promotional options.
Zomato’s Expansion Strategy
Zomato has successfully expanded its business model from being solely a restaurant aggregator to include food delivery services. The company acquired UberEats India in 2020, giving it a massive boost in the food delivery market. This has allowed Zomato to become a one-stop-shop for all your food needs, from restaurant discovery to food delivery.
Zomato has also expanded internationally, acquiring similar companies in other countries, such as Urbanspoon in the United States, and MenuMania in New Zealand. This has allowed Zomato to increase its user base and restaurant listings in new markets.
Innovations by Zomato
Zomato is known for being innovative in the food industry. It was one of the first companies to introduce online ordering for restaurants in India. Moreover, Zomato’s user interface is easy to navigate, allowing customers to find the information they need quickly.
Zomato’s innovations also extend to its food delivery services. It has introduced a “live order tracking” feature that allows customers to track their food from the restaurant to their doorstep. Zomato also offers a feature called “Zomato Gold,” which provides customers with discounts on food and drinks at select restaurants.
Conclusion
Zomato’s success can be attributed to its extensive database of restaurants, targeted advertising platform, and expansion strategy. Innovation has played a critical role in Zomato’s growth, as the company continuously adds new features to stay ahead of competitors. With Zomato’s unwavering focus on customer experience, it’s no surprise that it has become the go-to app for foodies around the world.
