Get Ahead of the Game: The Informed Delivery Promotion 2022
The United States Postal Service (USPS) is planning to launch its Informed Delivery Promotion 2022 in July. If you’re like most businesses, you’re probably unaware of this promotion. But, if you want to get ahead of the game, you should consider it as a part of your marketing strategy for the rest of the year.
What is the Informed Delivery Promotion 2022?
Informed Delivery is a unique service that the USPS provides to its customers. It allows them to preview their mail and packages arriving that day via an email notification or an online dashboard. Informed Delivery Promotion 2022 is an incentive program that encourages businesses and marketers to use the service by offering a two-percent discount on qualifying mail, which includes First-Class Mail, Marketing Mail, and Nonprofit Mail.
How can the Informed Delivery Promotion 2022 benefit your business?
By participating in the USPS Informed Delivery Promotion 2022, you can achieve the following benefits:
– Improved visibility: The email notification and online dashboard notification give your brand better visibility, making it highly likely to be noticed by the recipient.
– Increased open rates: According to research, emails that include a physical mailing component, such as Informed Delivery, increase open rates by up to 40%.
– Cost savings: You can save two percent on qualifying mail, which can significantly impact your bottom line if you’re a frequent mailer.
– Enhanced customer engagement: By incorporating Informed Delivery into your marketing strategy, you can engage with customers in a more personalized way, resulting in higher brand loyalty.
How do you participate in the Informed Delivery Promotion 2022?
To participate in the USPS Informed Delivery Promotion 2022, follow these steps:
– Sign up for the Informed Delivery service at the USPS website.
– Create and submit a qualifying mailpiece between July 1 and September 30, 2022.
– Include a proper Informed Delivery campaign element in the mailpiece, such as a ride-along image, mobile barcode, or other approved artwork.
Conclusion
The USPS Informed Delivery Promotion 2022 is an excellent opportunity to enhance your marketing strategy and engage with your customers in a more personalized way. By participating in the promotion, you could save costs, increase open rates, and drive customer engagement while benefiting from the unique service provided by the USPS. So, if you haven’t already, sign up for Informed Delivery today and get ahead of the game!
