Get Ready for the USPS Informed Delivery Promotion 2022: What You Need to Know
The United States Postal Service (USPS) has announced its highly anticipated Informed Delivery Promotion for 2022. This promotion is an opportunity for businesses to utilize the USPS’s innovative digital service, Informed Delivery, to further boost their marketing campaigns and improve their customer engagement. In this article, we will dive into what the promotion entails, how it works, and what businesses need to know to get the most out of it.
What is Informed Delivery?
Informed Delivery is a free digital service offered by USPS that provides consumers with digital previews of their incoming physical mail. With Informed Delivery, consumers can see what mail they’ll receive that day, which makes it easier for them to plan their day and keep track of important mail.
To use the service, consumers must create an online account and sign up for Informed Delivery. Once registered, they will receive daily emails with images of the incoming mail. In addition, they can also receive text notifications on their mobile devices.
What is the Informed Delivery Promotion?
The USPS’s Informed Delivery Promotion is a limited-time offer that provides businesses with a discount on postage when they send mail that includes a ride-along image, or an image that appears in the Informed Delivery daily email. The promotion runs from September 1, 2022, to November 30, 2022. Businesses can get a 2% discount on postage for eligible letters and flat mailers that include a ride-along image.
How Does the Informed Delivery Promotion Work?
To participate in the Informed Delivery Promotion, businesses must include a ride-along image in their mail piece. This is an image, logo, or message that appears in the Informed Delivery email along with an image of the actual mail piece.
To be eligible for the 2% discount, businesses must register for the promotion on the USPS website and meet the following criteria:
– Include a ride-along image in the eligible direct mail piece
– Send the eligible direct mail pieces at USPS marketing mail prices between September 1, 2022, and November 30, 2022
– Conduct a campaign that includes Informed Delivery notifications to at least 5,000 unique, eligible email addresses
What Do Businesses Need to Know to Participate in the Informed Delivery Promotion?
To participate in the Informed Delivery Promotion, businesses need to follow the guidelines provided by the USPS. There are several things businesses need to keep in mind, such as:
– Registration: Businesses must register for the promotion on the USPS website before sending out their eligible direct mail pieces.
– Eligible Direct Mail Pieces: Only certain direct mail pieces are eligible for the promotion. Businesses need to ensure that their mail piece meets the criteria set by USPS.
– Ride-Along Image: The ride-along image must be included in the mail piece and meet certain guidelines set by USPS.
– Campaign Requirements: Businesses must meet the campaign requirements to be eligible for the 2% discount on postage.
Conclusion
The USPS’s Informed Delivery Promotion is a great opportunity for businesses to leverage the power of digital technology in their marketing campaigns. By including a ride-along image in their direct mail pieces, businesses can increase engagement with their audience and receive a discount on postage. With proper planning and adherence to USPS guidelines, businesses can take advantage of this promotional offer and enhance their marketing efforts.
