How 60 Minutes is Changing the Game with Artificial Intelligence in YouTube
Have you ever watched a video on YouTube and been amazed at how accurately the recommended videos match your interests? You have artificial intelligence to thank for that.
As technology continues to advance, traditional television networks are finding new ways to use AI. CBS’s 60 Minutes is one of the pioneers in integrating AI in their digital strategy to get ahead of the curve.
Background on CBS’s 60 Minutes
First airing in 1968, CBS’s 60 Minutes is an American news magazine television program that covers a range of topics from politics to pop culture. The show’s success comes from its unique composition; it uses journalistic techniques to report on a single story in-depth. The show’s contributors include a team of award-winning journalists that cover all aspects of a story, bringing in experts and eyewitness accounts to provide viewers with a comprehensive understanding.
However, in recent years, CBS’s 60 Minutes has been exploring new ways to broadcast and engage with a changing audience.
How 60 Minutes is Using AI
As seen on their YouTube channel, 60 Minutes is employing AI to take on YouTube’s algorithm and target a broader audience. Every week, the channel posts segments of their investigative stories, and AI technology helps them analyze data and find out what their audience wants to see. With help from AI, the team at 60 Minutes can predict the success of a segment before it even airs.
60 Minutes uses a video intelligence software known as Synamedia. The program recognizes data on thumbnail images, descriptions, captions, and transcripts – making it possible to track what users are engaging with. Synamedia also recognizes soundbites that may be viral and predicts how well videos will perform shortly after being published.
Impact on the YouTube Platform
60 Minutes’ use of AI on YouTube is significant in that it shows how far technology has come, and how powerful it can be in the media landscape. Traditional news networks that have been in existence for decades are adapting and using technology to their advantage, ultimately allowing them to stay relevant in an ever-changing world.
What’s even more impressive is that 60 Minutes isn’t the only news outlet using AI. The Washington Post, NBC, and BBC have also employed similar software to track readership and to anticipate the type of stories their readers want to see.
Conclusion
As technology continues to advance, traditional television networks are finding new ways to use AI, and CBS’s 60 Minutes is at the forefront of this movement. By using Synamedia and other AI-powered tools, 60 Minutes is creating content that viewers want to see, giving the network an edge in the ever-changing media landscape.
