How Augmented Reality is Enhancing the Functionality of QR Codes
QR codes have been around for quite some time now, and have been a popular tool for marketers and businesses alike. However, the technology surrounding these codes has not kept up with the times. But with the emergence of augmented reality (AR), that is all about to change.
AR is a technology that superimposes computer-generated images onto the user’s view of the real world. It has become increasingly popular in recent years with the advent of mobile devices that can easily run AR applications. AR has also been instrumental in disrupting how QR codes work and enhancing their functionality.
Understanding the Basics of QR Codes
A QR code is a two-dimensional barcode that contains information about a product, service, or company. The user scans the code with their smartphone, and the information is automatically displayed on their device. The code can be used for a variety of purposes, such as linking to website information, coupons, and promotions.
One issue with QR codes is that they can be difficult to scan, and sometimes it can be hard to know what information is contained within them. This is where AR comes in.
How AR Augments the Functionality of QR Codes
By integrating AR into QR codes, businesses can avoid the frustration users experience when trying to read a code. AR allows QR codes to be scanned more easily and quickly, and the information contained within them can be assessed in a more interactive and engaging way.
For instance, a customer can scan a QR code located on a product packaging, and then get an immersive view of how the product works. This visual enhancement provides an interactive platform for customers to experience products before purchasing. This can help to increase brand engagement and boost sales.
Real-world Examples of AR-Enabled QR Codes
AR-enabled QR codes are increasingly becoming popular in various industries. For example, furniture stores like Wayfair now use QR codes that are embedded with AR technology. Customers can scan the code on the product, and then see how it will look in their own home. This allows them to get a more accurate representation of what the product will look like in their own space.
Other industries are also utilizing AR-enabled QR codes. Real estate agents, for instance, use the codes to show potential buyers AR views of properties. This enables customers to virtually experience a space before visiting it in person.
Conclusion
AR has fundamentally transformed how we interact with QR codes, making them more consumer-friendly and engaging. By integrating AR into QR codes, businesses can offer customers an interactive and immersive experience, leading to increased engagement, higher sales, and enhanced brand reputation. AR is now the future of QR codes, and businesses that are not already exploring AR-enabled QR codes are missing out on a significant opportunity to drive value and increase brand loyalty.
