How BNP Paribas Personal Finance Used ZoomInfo Data for Effective Sales and Marketing
In today’s digital world, using data to drive sales and marketing efforts has become a necessity. Companies are leveraging data to find their ideal customer base, personalize marketing campaigns, and generate more leads. BNP Paribas Personal Finance, a leading consumer credit provider, is one such company that is using data to make more informed decisions and improve its sales and marketing.
The Challenge of Targeted Marketing
BNP Paribas Personal Finance serves a diverse customer base that spans across multiple countries. To improve its marketing practices and drive better results, the company needed to identify its ideal customer persona. However, gathering this data from multiple sources was time-consuming and inefficient. The company required a more streamlined approach to target its ideal customers accurately.
ZoomInfo — The Solution to BNP Paribas Personal Finance’s Problem
BNP Paribas Personal Finance reached out to ZoomInfo, a leading provider of data intelligence solutions. ZoomInfo offers a comprehensive database of contact and account data that is continuously updated for accuracy. ZoomInfo’s database provided BNP Paribas Personal Finance with real-time insights into key decision-makers within their target companies. The company used these insights to create accurate customer personas and personalized marketing campaigns tailored to them.
The Benefits of Using ZoomInfo for Sales and Marketing
Using ZoomInfo’s data intelligence has yielded several benefits for BNP Paribas Personal Finance. The company has experienced an increase in its lead generation efforts, resulting in a higher conversion rate and revenue. The sales team has access to up-to-date information about their target accounts, allowing them to engage with prospects more effectively. Additionally, the company has gained insights into market trends, allowing it to create data-driven sales and marketing strategies.
Conclusion
In today’s data-driven world, companies must use intelligent insights to improve their sales and marketing practices. BNP Paribas Personal Finance turned to ZoomInfo for accurate data intelligence, resulting in improved lead generation, higher conversion rates, and increased revenue. Using ZoomInfo’s data intelligence has allowed BNP Paribas Personal Finance to make more informed decisions and remain competitive in today’s dynamic market.
