How Lancaster University Prepares Students for Digital Business Innovation and Management
As we continue to shift towards a more digitally-driven society, it’s essential for businesses to adopt innovative digital strategies. As such, students need to be equipped with the skill set required to manage and innovate in this digital space. Lancaster University recognizes this need and has tailored its programs to produce graduates who can excel in this area.
The Digital Entrepreneurship Program
Lancaster University has an extensive digital entrepreneurship program that prepares its students to be innovative problem solvers in the digital space. The program emphasizes the development of relevant skills, such as leadership and team building, design thinking, and digital marketing. Students also get hands-on digital experience through simulated project management situations and social media marketing campaigns.
The Creative Digital Solutions Program
Another program that Lancaster offers is the Creative Digital Solutions program. The program focuses on creating innovative solutions to common digital business challenges. It emphasizes the use of design thinking to develop user-centric digital products or services. Students learn how to do research based on user needs, create wireframes, develop UI/UX designs, and develop digital products.
The Digital Business Transformation Program
The Digital Business Transformation Program aims to equip graduates with skills that allow them to become capable of managing digital business transformation. This program blends business acumen with technical knowledge, promoting high-quality business management skills.
Case Studies
To put the programs into context, let us look at a few case studies. The first one is a student-founded startup called FUEL, which uses digital technology to solve problems faced by small businesses. FUEL developed virtual workspaces for African artisans, allowing them to participate in the global market. The startup has been successful, with numerous accolades to their name and more than 1000 artisan users.
Another case study is a collaboration between the school’s management program and a local emergency service provider. Using digital marketing techniques, the partnership successfully increased public awareness of the service and its capabilities.
Conclusion
Lancaster University provides a comprehensive digital education program that prepares students for digital business innovation and management. Its programs emphasize design thinking, leadership, digital marketing, problem-solving, and business management skills. The university has also paired its curriculum with real-world applications, promoting practical learning. These skills will equip graduates with the required skill-set to excel in the digital business world.
