How Oracle Business Intelligence 12c is Revolutionizing Decision-Making
In the current era of data-driven business, decision-making is no longer limited to what one’s gut instinct says, but instead, it is based on reliable and accurate data. The sheer volume of data produced has made analytics and reporting more complex and challenging, but thankfully, Oracle Business Intelligence 12c has changed decision-making profoundly.
The Rise of Oracle Business Intelligence 12c
Oracle Business Intelligence 12c is a comprehensive platform for business intelligence and analytics that empowers organizations to make data-driven decisions and achieve business goals through complete and accurate insights. The platform is built upon a robust foundation of data warehousing, data mining, dashboards, ad-hoc reporting, predictive analytics, and other advanced analysis tools.
Oracle Business Intelligence 12c has been developed to provide a 360-degree view of an organization, enabling users to view analyzed data from every angle, speed, and a level of detail desired. Ultimately, businesses can leverage these insights to drive better business outcomes and make more informed decisions.
Benefits of Oracle Business Intelligence 12c
Some of the benefits of Oracle Business Intelligence 12c include:
1. Easy Integration – Oracle Business Intelligence 12c can connect to various data sources to provide a consolidated view of an organization. It seamlessly integrates with other Oracle solutions as well as third-party tools.
2. Rich Visualization – The platform offers visualization tools that are intuitive and easy to use, enabling users to create custom dashboards, charts, graphs, and reports.
3. Speed and Performance – Oracle Business Intelligence 12c has the capability to handle large volumes of data and process them in real-time. This helps businesses to make faster and data-driven decisions.
4. Security – Oracle Business Intelligence 12c has a robust security framework, which ensures that data is safeguarded, and only authorized personnel can access data.
Use Cases of Oracle Business Intelligence 12c
One of the most significant use cases for Oracle Business Intelligence 12c is in the customer experience space. By integrating solutions like Oracle CX, businesses can gain insights on customer behavior and analyze their interactions with the brand. These insights enable businesses to tailor their offerings to meet customer expectations and drive satisfaction.
Another use case is in financial services, where Oracle Business Intelligence 12c is used for fraud detection and risk management. It can analyze vast amounts of data to identify unusual patterns and behavior, helping companies to prevent and minimize losses.
Conclusion
As businesses strive to make data-driven decisions, Oracle Business Intelligence 12c has emerged as a critical tool to drive insights and positive outcomes. The platform offers comprehensive analytics and reporting capabilities that enable users to make informed business decisions. With its easy integration, rich visualization, and security framework, Oracle Business Intelligence 12c has been embraced by organizations across industries.
