How USPS Informed Delivery Can Benefit Your Business Marketing Strategy
In the age of digital marketing, it is easy to forget about traditional advertising methods like direct mail. However, with USPS Informed Delivery, businesses now have a tool that can bridge the gap between physical and digital marketing.
What is USPS Informed Delivery?
USPS Informed Delivery is a free email notification service that provides subscribers with an image of their incoming mail and package deliveries. Along with this service, businesses can include a clickable banner or ad in the email, providing a unique opportunity to connect with customers in a more personal and targeted way.
Benefits of USPS Informed Delivery for Business Marketing
1. Increased Reach – According to USPS, Informed Delivery has over 26 million subscribers, making it a great way to expand your reach and target specific demographics.
2. Personalization – By including relevant offers or promotions in the email, businesses can personalize the subscriber’s experience and create a stronger connection with their brand.
3. Improved Tracking – With the ability to track the engagement of the ad, businesses can gain valuable insights into customer behavior and adjust their marketing strategy accordingly.
4. Cost-Effective – Compared to other forms of advertising, Informed Delivery is a cost-effective option that can provide significant ROI.
Case Study: The UPS Store
In 2018, The UPS Store launched a campaign using Informed Delivery that resulted in a 50% increase in website visits and a 20% increase in online orders. By promoting a limited-time offer through Informed Delivery, they were able to drive conversions and create a more engaging customer experience.
Conclusion
USPS Informed Delivery presents a unique opportunity for businesses to connect with customers on a more personal level and create a more engaging marketing strategy. By leveraging this tool, businesses can increase their reach, personalize their messaging, and gain valuable insights into customer behavior. As traditional advertising methods continue to evolve, it is essential for businesses to explore new avenues like Informed Delivery to stay competitive in their marketing efforts.
