With over two billion monthly active users, YouTube has become a staple for entertainment, education, and marketing worldwide. However, YouTube is more than just a platform for cat videos and makeup tutorials. With the right strategy, it can be a valuable tool for businesses of all sizes. In this article, we’ll explore how YouTube can help your corporate strategy and the benefits of incorporating it into your marketing efforts.
Establishing Your Brand’s Presence
One of the first steps in creating a successful YouTube presence is to establish your brand’s identity. This involves creating a clear and consistent brand message that resonates with your target audience. Creating a YouTube channel that embodies your brand’s personality can help you build brand recognition and affinity, as well as increase customer loyalty.
For example, General Electric created a YouTube channel that highlights their innovation and commitment to technology. Their videos showcase GE’s projects and inventions, creating a story around their brand that is both informative and engaging. As a result, GE’s YouTube channel has amassed over 461k subscribers and more than 100 million views.
Engaging with Your Customers
YouTube offers a unique opportunity for businesses to interact with their customers in a more personal and engaging way than traditional marketing methods. By creating engaging and informative content, you can establish a stronger connection with your customers and foster brand loyalty.
For example, GoPro, a company that produces high definition personal cameras, uses YouTube to showcase user-generated content. The company’s YouTube channel features thrilling videos of extreme sports and adventures, all captured through GoPro cameras. By sharing user-generated content, GoPro has created a community of brand advocates, loyal fans who promote the brand organically and even create their own branded content.
Expanding Your Reach
YouTube has the potential to expand your customer base and reach. With over two billion monthly active users and 1 billion hours of content watched per day, there’s a massive audience waiting to discover your brand.
For example, Blendtec, a manufacturer of blenders, used YouTube to expand their reach by creating a series of videos called “Will It Blend”. These videos showcased Blendtec’s blenders blending unusual items such as iPhones, marbles, and even a rake. The videos were shared worldwide and became viral hits, amassing millions of views and bringing attention to the Blendtec brand.
Conclusion
In conclusion, YouTube can be an essential part of your corporate strategy. By establishing your brand’s presence, engaging with your customers, and expanding your reach, you can create a community of loyal advocates who will promote your brand organically. So whether you’re a small business or a multinational corporation, YouTube can help take your marketing efforts to new heights. With the right strategy, you can leverage the power of YouTube to connect with your audience and drive business growth.
