### How YouTube is Revolutionizing the Way We Experience Augmented Reality
Augmented reality (AR) has been around since the 1990s, but it’s only in recent years that the technology has become widely accessible to consumers. With the rise of smartphones and apps, AR experiences are now available to anyone with a smartphone.
And now, YouTube is taking AR to the next level by allowing creators to easily incorporate AR into their videos. In this article, we’ll take a look at how YouTube is revolutionizing the way we experience augmented reality.
#### Introduction
Augmented reality is the integration of digital information with the user’s real-world environment. AR technology has been around for almost three decades, but it has only recently become accessible to consumers due to the rise of smartphones and AR apps. In 2017, Apple launched ARKit, which made it easier for developers to create AR experiences for iOS devices. Google later followed suit with ARCore for Android.
However, despite the availability of AR technology, many consumers are still hesitant to try it out. This is where YouTube comes in.
#### Body
YouTube is currently the world’s second-largest search engine, with over 2 billion monthly active users. The platform is also the largest video-sharing website, with over 1 billion hours of video watched every day. With such a massive user base, YouTube has the potential to introduce AR to a wider audience.
YouTube’s AR features are available through their AR Filter Library. Creators can use the library to add AR filters to their videos, which viewers can then explore using their smartphones.
For example, a makeup artist can use an AR filter to allow viewers to “try on” different makeup looks. A DIY channel could use an AR filter to show viewers how a project would look in their own space.
AR filters on YouTube are easy to use. When a viewer sees an AR filter in a video, they simply click on it to try it out. The filter will then appear over the viewer’s camera screen, allowing them to see the AR experience in their own environment.
YouTube has also made it easy for creators to create their own AR filters. The AR creation tool is available through YouTube’s Spark AR Studio. Creators can upload their own 3D models, add animations, and create custom filters for viewers to use.
By making AR more accessible through its platform, YouTube is paving the way for more widespread adoption of the technology.
#### Conclusion
AR technology has been around for almost 30 years, but it’s only in recent years that it has become widely accessible to consumers. While many consumers may still be hesitant to try out AR, YouTube is making it easier for them to experience the technology. By incorporating AR filters in their videos and allowing creators to create their own AR filters, YouTube is revolutionizing the way we experience augmented reality. As the technology continues to evolve, we can expect to see even more exciting AR experiences on YouTube.
