How Zerodha’s Digital Marketing Strategy made it India’s Leading Stock Broker?
Zerodha is a Bangalore-based online trading platform that has revolutionized India’s stock brokerage market. Launched in 2010, the company has quickly grown to become India’s leading stockbroker thanks to its unique digital marketing strategy.
The Beginning of Zerodha
Before we dive into Zerodha’s digital marketing strategy, let’s first understand how it started. Zerodha was founded by Nithin Kamath and Nikhil Kamath, two brothers who were passionate about trading. They started the company with a simple goal: to make trading accessible to everyone.
The company began with a small team of six people, and its founders did most of the work themselves – from designing the platform to customer support. However, they soon realized that they needed to attract more users to grow their business.
The Digital Marketing Strategy
Zerodha decided to take a different approach to marketing compared to traditional stock brokers. Instead of relying on expensive TV or print advertisements, they chose to focus on digital marketing.
Zerodha’s digital marketing strategy is based on two pillars:
1. Inbound Marketing
Zerodha invests heavily in content marketing to attract potential users. This includes creating blog articles, videos, podcasts, and courses that educate people on trading and investing.
The company’s blog has become one of the most popular resources for traders and investors in India. Zerodha’s educational courses have also been a huge success, with thousands of people taking part in them.
2. Referral Marketing
Zerodha leverages the power of referrals to grow its user base. The company offers a unique referral program that rewards users who refer their friends and family to the platform.
This has been a highly effective strategy for Zerodha. According to reports, around 80% of the company’s new users come through referrals.
The Results
Zerodha’s digital marketing strategy has paid off in a big way. The company has seen exponential user growth, and it currently has over 4 million users. Moreover, Zerodha has been able to achieve this without spending a large amount of money on advertising.
Conclusion
Zerodha’s success story showcases the power of digital marketing. By focusing on inbound marketing and referral marketing, the company was able to grow its user base at an accelerated rate.
So, if you are looking to start a business or grow an existing one, take a leaf out of Zerodha’s book. Adopting a strong digital marketing strategy can help you reach a wider audience and grow your business exponentially.
