Is a Digital Marketing Degree Worth It? A Look at the Potential Salary
Introduction
Digital marketing is a rapidly growing field, and many people are considering pursuing a degree in this area. As with any major, one of the biggest factors in deciding whether to pursue a digital marketing degree is the potential salary.
In this article, we’ll take a closer look at the earning potential of those with a digital marketing degree. We’ll explore the different factors that can impact your salary, including your level of education, work experience, and the industry you choose to work in.
What is Digital Marketing?
Digital marketing is the process of promoting products or services using digital technologies, such as the internet, social media, mobile devices, and other digital channels. Because digital marketing is becoming more and more prevalent in our everyday lives, the demand for skilled digital marketers is on the rise.
Earning Potential for Digital Marketing Graduates
According to data from Glassdoor, the national average salary for digital marketers in the United States is $60,714 per year. However, this figure can vary widely based on several different factors.
One of the most significant factors that can impact your digital marketing salary is your level of education. On average, those with a bachelor’s degree in digital marketing earn significantly more than those with just a high school diploma or an associate’s degree. In fact, according to Payscale, the average salary for someone with a bachelor’s degree in digital marketing is $60,000 per year, while those with just a high school diploma earn an average of $45,000 per year.
Another factor to consider is work experience. Those with more years of experience tend to command higher salaries. For example, an entry-level digital marketing specialist may earn around $38,000 per year, while those with 5-9 years of experience can earn upwards of $70,000 per year.
Additionally, the industry you choose to work in can impact your salary. Some industries, such as software and technology companies, tend to pay digital marketers more than others, such as non-profit organizations.
Examples of High-Paying Digital Marketing Jobs
Here are a few examples of high-paying digital marketing jobs:
– Digital Marketing Manager: According to Glassdoor, the average salary for a digital marketing manager in the United States is $77,015 per year.
– SEO Manager: The average salary for an SEO manager is $66,848 per year, according to data from PayScale.
– PPC Manager: On average, PPC managers earn $62,291 per year, according to Glassdoor.
Conclusion
A digital marketing degree can be an excellent investment for those looking to pursue a career in this field. While salaries can vary widely depending on several different factors, those with a bachelor’s degree in digital marketing can expect to earn significantly more than those without. Additionally, work experience and the industry you choose to work in can impact your earning potential. For those looking for high-paying digital marketing jobs, roles such as digital marketing manager, SEO manager, and PPC manager can provide excellent salary opportunities.
