Mark Your Calendars: When is Small Business Saturday This Year?
Small Business Saturday has become a vital part of the holiday shopping season for many people. This annual event is an opportunity for shoppers to show their support for small businesses in their community by making purchases on the Saturday after Thanksgiving.
If you’re a small business owner, it’s essential to be aware of when Small Business Saturday is taking place this year. In 2021, Small Business Saturday falls on November 27th. While this date is still a few months away, it’s never too early to start planning for the big day.
Why Is Small Business Saturday Important?
Small businesses are the backbone of many communities across the country. Supporting small businesses directly impacts the local economy by keeping revenue in the community and creating jobs.
Small Business Saturday is an opportunity for customers to discover and support local businesses that they may not have known about otherwise. Beyond the direct monetary impact on small businesses, this event can create a sense of community and support that lasts throughout the year.
How Can Small Business Owners Prepare for Small Business Saturday?
Preparing for Small Business Saturday can take some time and effort, but the benefits can be significant. Here are a few tips for small business owners to consider:
1. Plan promotions: Offering discounts or incentives for shopping on Small Business Saturday can help attract new customers and reward loyal ones.
2. Get the word out: Utilize social media, email marketing, and other forms of advertising to let people know about your Small Business Saturday promotions and events.
3. Prepare inventory: Make sure your store is stocked and ready for the influx of customers on Small Business Saturday.
4. Create an experience: Make shopping at your store on Small Business Saturday a memorable experience by offering free samples, drinks, or other unique perks.
Examples of Successful Small Business Saturday Campaigns
Some small businesses have taken Small Business Saturday to the next level by creating innovative marketing campaigns. Here are a few examples:
1. Brewport Tap House in California offered exclusive t-shirts to customers who spent over $25 on Small Business Saturday.
2. BookBar in Denver organized an all-day event with local authors, book signings, and giveaways to attract customers.
3. Greene Grape Provisions in Brooklyn collaborated with neighboring businesses to create a “walk about” experience, where customers could receive discounts at multiple stores by showing receipts from other participating businesses.
Conclusion
Small Business Saturday is an excellent opportunity for small businesses to connect with their community, attract new customers, and boost their bottom line. By preparing for and promoting the event, small business owners can make the most of this special day. So mark your calendars for November 27th and get ready to support your local small businesses.
