Mastering the Shipley 96-Step Business Development Process: A Comprehensive Guide for Entrepreneurs and Startups
Creating a successful business involves many different factors – from generating ideas and building a team to reaching out to potential customers and investors. The Shipley 96-Step Business Development Process is a comprehensive guide that covers all aspects of business development, providing entrepreneurs and startups with a systematic approach to building a successful enterprise. In this article, we will take a closer look at this process and explore how it can help entrepreneurs and startups.
Understanding the Shipley 96-Step Business Development Process
The Shipley 96-Step Business Development Process was developed by Larry Newman and Carl Shipley. It is a comprehensive guide that covers all aspects of business development. The process is divided into six phases, each of which has its own specific goals and objectives:
Phase 1: Opportunity Identification
In this phase, the primary goal is to identify potential business opportunities. This involves conducting market research, analyzing industry trends, and identifying areas of potential growth. The key to success in this phase is to keep an open mind and be willing to explore new ideas.
Phase 2: Opportunity Assessment
In this phase, the focus shifts to evaluating potential business opportunities. This involves conducting a SWOT analysis, assessing the market potential, and conducting financial analysis to determine the profitability of the opportunity. The key to success in this phase is to be objective and to gather as much information as possible.
Phase 3: Opportunity Development
In this phase, the focus is on developing a plan for pursuing the identified opportunity. This involves developing a business plan, creating a marketing strategy, and developing a financial plan. The key to success in this phase is to be creative and to think outside the box.
Phase 4: Opportunity Qualification
In this phase, the focus is on qualifying the opportunity by testing the plan developed in the previous phase. This involves conducting a pilot test, soliciting customer feedback, and assessing the feasibility of the plan. The key to success in this phase is to be flexible and willing to make adjustments as needed.
Phase 5: Proposal Development
In this phase, the focus is on developing a proposal to present to potential customers and investors. This involves creating a well-structured proposal that clearly articulates the opportunity, the value proposition, and the financial projections. The key to success in this phase is to be concise and persuasive.
Phase 6: Proposal Delivery and Follow-Up
In this final phase, the focus is on delivering the proposal and following up with potential customers and investors. This involves presenting the proposal, answering questions, and addressing concerns. The key to success in this phase is to be persistent and to follow up diligently.
Benefits of the Shipley 96-Step Business Development Process
There are many benefits to using the Shipley 96-Step Business Development Process. First, it provides a systematic approach to business development, which can help entrepreneurs and startups to stay organized and on track. Second, it helps to ensure that all aspects of business development are covered, from identifying opportunities to presenting proposals. Third, it can help entrepreneurs and startups to present themselves in a more professional and persuasive manner. Finally, it can help entrepreneurs and startups to save time and money, by avoiding common mistakes and pitfalls.
Conclusion
In summary, the Shipley 96-Step Business Development Process is a comprehensive guide that covers all aspects of business development. By following this process, entrepreneurs and startups can increase their chances of success and build a more sustainable and profitable enterprise. Whether you are just starting out, or looking to take your business to the next level, the Shipley 96-Step Business Development Process is an invaluable tool that can help you achieve your goals.
