Maximizing Efficiency with Informed Delivery: A Guide for Businesses
Introduction
Digital solutions have revolutionized the way businesses function and engage with customers. From digitized payment systems to online inventory management, technology has streamlined various business functions and improved their efficiency. Informed Delivery, offered by the United States Postal Service (USPS), is another innovative technology solution that can help businesses reduce costs, increase consumer engagement, and improve customer experience. In this blog, we will explore how businesses can maximize efficiency using Informed Delivery.
What is Informed Delivery?
Informed Delivery is a free, optional feature offered by USPS that allows residential consumers to preview their incoming mail and packages via email notifications, mobile app, or an online dashboard. The preview includes grayscale images of the exterior of letter-sized mail and information about the sender, postage, and delivery date. Business mailers can also use Informed Delivery to enhance the customer experience by including interactive digital content with their physical mail.
Using Informed Delivery for Business Benefits
Informed Delivery offers two primary benefits for businesses: reducing costs and increasing customer engagement.
Cost Reduction
Informed Delivery allows businesses to reduce mailing costs by eliminating undeliverable or returned mail. By providing customers with an early preview of their mail, customers can easily identify and resolve any delivery issues before the physical mail is dispatched. Additionally, businesses can use Informed Delivery to reduce printing and postage costs by utilizing integrated mail and digital content. Instead of sending traditional direct mail pieces, businesses can send a physical mailpiece with a digital overlay. The overlay can be used to include interactive content, such as product demos, videos, and surveys, to engage customers and reduce the need for traditional printing materials.
Increased Customer Engagement
By combining traditional direct mail with digital content, businesses can increase customer engagement. Informed Delivery allows businesses to promote their marketing message before the physical mailpiece arrives. This enables businesses to create personalized customer journeys by including a call-to-action (CTA) within the digital overlay, such as a link to a website or social media page. The CTA can then be tracked to provide insights into customer behavior and measure campaign success.
Examples of Informed Delivery Successful Implementations
Informed Delivery has shown significant success in improving business efficiency. For instance, an e-commerce company used Informed Delivery to reduce delivery issues, improve delivery times, and increase email open rates by 62%. Similarly, a non-profit organization used the technology to reduce printing costs while increasing donor engagement. By using digital overlays to provide links to online donation pages, the non-profit managed to increase donations by 35%.
Conclusion
Informed Delivery is an innovative technology solution that provides businesses with a powerful tool to increase efficiency and improve customer engagement. By combining physical mail with interactive digital content, businesses can reduce mailing costs, enhance customer experiences, and increase ROI. With Informed Delivery, businesses can create a personalized customer journey that includes digital interactivity and insights into customer behavior.
