Title: Maximizing Social Media Engagement with 9×16 Format
With the ever-increasing popularity of social media platforms, it’s become essential for businesses to include social media marketing strategies into their overall marketing plans. One of the emerging trends in social media marketing is the use of 9×16 format to maximize social media engagement. In this article, we will discuss what is 9×16 format, and how its effective utilization can help businesses increase their social media engagement.
Introduction:
Social media marketing has become an integral part of businesses’ overall marketing plans. As more and more people use social media platforms, businesses also need to increase their presence on these platforms to reach and engage with their target audience effectively. One of the emerging trends in social media marketing is the use of 9×16 format. In this article, we will explore what 9×16 format is, and how it can help businesses maximize their social media engagement.
What is 9×16 format?
9×16 format refers to vertical video content that’s created for mobile devices. Vertical videos fit the screen of mobile devices perfectly, providing a better viewing experience. Many popular social media platforms, including Facebook, Instagram, and TikTok, now support 9×16 format videos. This format has become popular because it increases engagement, as users are less likely to turn their mobile devices to watch horizontal videos.
How 9×16 format can maximize social media engagement
The use of 9×16 format can help businesses increase their social media engagement in multiple ways.
1. Better user experience:
As mentioned earlier, vertical videos fit the screen of mobile devices perfectly, providing a better viewing experience. When users have a great experience watching a video on social media, they are more likely to engage with the content, comment, like, and share it.
2. Increased visibility:
Social media platforms prefer to show videos that keep users in the app for longer periods. 9×16 videos help keep users in the app longer as they don’t have to leave the platform to view the content in a horizontal format.
3. More engagement:
Vertical videos have been found to have higher engagement rates compared to horizontal videos. Once you’ve captured your audience’s attention with a vertical video, it’s easier to keep them engaged with your content. This, in turn, boosts engagement and reach.
4. Better for storytelling:
Storytelling is an essential component of social media marketing, and vertical videos provide a better canvas for businesses to tell their stories. This format enables better storytelling, as viewers remain focused on the content from start to finish.
Examples of businesses successfully using 9×16 format
Many businesses have already started using 9×16 format to increase their social media engagement. Here are some examples:
1. JBL, a popular audio equipment brand, used vertical videos on Instagram to showcase their products. They increased their Instagram followers by 30% in a year.
2. The Washington Post uses vertical videos to cover national and international news stories. They found that vertical videos have higher completion rates compared to horizontal videos.
3. NBC uses 9×16 format to cover live events, like sports and entertainment. Their viewership and engagement rates have increased compared to previous years.
Conclusion:
Social media platforms continue to evolve, and businesses must adapt their marketing strategies accordingly. The use of 9×16 format is an emerging trend in social media marketing that businesses can utilize to increase their social media engagement. With better user experience, increased visibility, more engagement, and better storytelling, this format can lead to higher engagement, reach, and growth for businesses on social media.
