The Importance of Informed Delivery USPS for Online Retailers
Are you an online retailer looking to increase your visibility and customer engagement? If so, Informed Delivery USPS is a great tool you should know about. Informed Delivery USPS is a free service provided by the United States Postal Service (USPS) that allows customers to preview their incoming mail and packages.
Benefits of Informed Delivery USPS for Online Retailers
Informed Delivery USPS offers several benefits for online retailers, including increased brand visibility and customer engagement. By including your brand’s logo and a clickable link to your website in the daily email notifications sent to every Informed Delivery subscriber, your brand will be seen by millions of potential customers. Additionally, the email notifications provide a valuable opportunity to engage with customers and promote your products or services.
How to Optimize Informed Delivery USPS for Your Online Retail Business
To maximize the benefits of Informed Delivery USPS for your online retail business, there are several steps you need to take. First, sign up for the service and claim your business’s page on the Informed Delivery dashboard. This will ensure that your brand’s logo and link appear on every email notification. Next, create engaging and informative campaigns specifically for Informed Delivery subscribers.
Examples of Successful Informed Delivery USPS Campaigns for Online Retailers
Several online retailers have already seen success with Informed Delivery USPS campaigns. For example, clothing retailer J.Crew sent out a campaign featuring images of their latest clothing line, which resulted in a 14% click-through rate. Makeup retailer Sephora sent out a campaign featuring a free sample offer, which resulted in a 54% click-through rate.
Conclusion
Informed Delivery USPS is a powerful tool for online retailers looking to increase their visibility and customer engagement. By optimizing the service and creating engaging campaigns, you can reach millions of potential customers and boost your brand’s online presence. If you haven’t already, sign up for Informed Delivery USPS today and see the results for yourself.
