Maximizing the Potential of the iPhone 8’s Augmented Reality Features
Augmented reality has been a buzzword for a while now, with tech giants using it in various forms to capture their audience’s interest. With the release of the iPhone 8, Apple introduced a new version of their ARKit, which brought improved augmented reality features to their mobile devices. But are we really making the most of these features? In this article, we’ll explore the potential of the iPhone 8’s augmented reality features and how they can be used to enhance experiences.
What is ARkit?
ARKit is Apple’s framework for building augmented reality experiences on iOS devices. It uses cutting-edge computer vision technology, enabling developers to create immersive augmented reality apps that blend digital objects and information with the real world.
But how can we use ARKit to maximize the potential of the iPhone 8’s augmented reality features?
Firstly, it’s important to understand what these features are. The iPhone 8’s ARKit has three different types of augmented reality experiences: Markerless (or World), Image Recognition and QR Codes.
Markerless Augmented Reality
This type of augmented reality allows users to create digital objects that appear in the real world using their iPhone 8’s camera and motion sensors. It enables developers to create immersive AR experiences in any environment, without the need for markers or printed images. One of the best examples of this is the IKEA Place app, which uses ARKit to help users see how furniture would look in their homes before buying them.
Image Recognition
Image recognition involves using a printed image (known as a marker) to trigger an augmented reality experience. When the user points their iPhone 8’s camera at the marker, the app recognises the image and overlays a digital experience on top. A great example of this is the WWF Free Rivers app, which uses image recognition to teach users about different species of animals and the importance of river conservation.
QR Codes
Finally, QR codes can also be used to trigger augmented reality experiences. When the user scans the code with their iPhone 8’s camera, the app recognises it and overlays a digital experience on top. An example of this is the Lego AR Studio app, which lets users create their own augmented reality experiences using their Lego sets and iPhone 8’s camera.
How can businesses make the most of the iPhone 8’s augmented reality features?
There are numerous ways businesses can use the iPhone 8’s augmented reality features to enhance their marketing campaigns, customer experiences and more. Here are a few examples:
– Augmented reality product demos: Businesses can use augmented reality to enable customers to see how products would look in their homes or offices before buying them, just like the IKEA Place app.
– AR-enhanced print materials: Image recognition and QR codes can be used to add a layer of interactivity to print materials like brochures and flyers. Users could scan the QR code to unlock additional information or a digital experience.
– Virtual try-ons: Augmented reality can be used in the fashion industry to enable customers to try on clothes virtually before purchasing them.
In conclusion, the iPhone 8’s augmented reality features bring a world of possibilities for developers and businesses looking to enhance their customer experiences and marketing campaigns. Utilising ARKit and its various types of augmented reality experiences can take your marketing campaigns and customer experiences to the next level.
