Maximizing Your Social Media Impact: Applying the 70-20-10 Rule
Social media has revolutionized the way businesses interact with their customers. It provides an opportunity for brands to tell their story, connect with their audience, and increase their reach. But how can you make the most out of your social media efforts? This is where the 70-20-10 rule comes into play.
The 70-20-10 rule is a strategy that suggests dividing your social media content into three categories: 70% curated content, 20% original content, and 10% promotional content. This approach helps businesses strike a balance between sharing valuable content and promoting their products or services.
Curated Content
Curated content refers to sharing third-party content created by others in your industry or niche. This can be in the form of news articles, blog posts, infographics, or videos. Curated content helps you establish thought leadership, stay up-to-date with the latest industry trends, and engage with your audience. Here are some tips for curating content:
– Share content from reputable sources that add value to your audience.
– Use hashtags to improve the visibility of your content.
– Include a brief comment or personal touch to add context to the content you’re sharing.
Original Content
Original content is the backbone of your social media strategy. It’s content that’s created specifically for your brand and aligns with your values and goals. This includes blog posts, images, videos, and podcasts. Original content helps you build a loyal following and showcase your brand’s personality. Here are some tips for creating original content:
– Identify your target audience and their needs and interests.
– Use a mix of media formats to keep your content fresh and engaging.
– Consistency is key- create a content calendar that aligns with your business goals.
Promotional Content
Promotional content is the category that most businesses may focus too much on. It’s content that promotes your products or services. While this type of content is important, it should make up only a small portion of your content strategy. Here are some tips for creating promotional content:
– Offer exclusive deals or discounts to your social media followers.
– Share customer testimonials or success stories.
– Use engaging visuals or videos to showcase your products or services.
Conclusion
In conclusion, the 70-20-10 rule is an effective way to maximize your social media impact. By curating valuable third-party content, producing original content that aligns with your brand, and creating promotional content in moderation, you can create a well-rounded social media strategy. Remember to keep your target audience in mind and consistently track your performance to refine your strategy. Use this framework to optimize your social media impact and get ahead in today’s digital landscape.
