Personal Stylist or Image Consultant: What’s the Difference?
When it comes to fashion and style, many people seek the help of a professional. However, selecting the right professional can be a bit confusing, especially with the plethora of job titles that exist in the fashion industry. Two of the most commonly used terms that people often mistake to be the same are personal stylist and image consultant. While both involves fashion and style, they are distinct professions with different skill sets and expertise. In this article, we’ll explore the key differences between a personal stylist and an image consultant, so you can make an informed decision on which one to hire.
Personal Stylist
A personal stylist is a fashion professional who assist clients in selecting outfits and accessories that complement their body type, lifestyle, and personal taste. Their goal is to create a cohesive wardrobe that reflects the client’s personality while staying within budget. Personal stylists work with clients one-on-one, either in-person or virtually, to assess their fashion needs and preferences. Some of the main tasks that personal stylist perform include:
Wardrobe Assessment
A personal stylist starts by evaluating a client’s current wardrobe. They determine what works and what doesn’t, what needs to be updated or replaced. They also discuss the client’s personal style and fashion goals to create a plan that aligns with their needs.
Personal Shopping
After assessing the wardrobe, a personal stylist will typically go shopping with the client to help them select outfits and accessories that match their style. They may suggest items that the client would not typically choose themselves to broaden their fashion horizons.
Styling and Coordination
Once the clothes are selected, the personal stylist will combine the pieces to create complete outfits. They will provide tips on how to coordinate the clothes and create multiple looks from fewer items.
Image Consultant
An image consultant is a professional who assists clients in creating a personal brand identity. They work with clients to establish an appearance and communication style that reflects who they are and how they want to be perceived. Image consultants work with both individuals and organizations, and some of the tasks they perform include:
Personal Branding
Image consultants assist clients in creating a personal brand identity that is consistent with who they are and their professional goals. They help to ensure that everything, including clothes, grooming, communication, and body language, aligns with the client’s brand image.
Corporate Image Consulting
For companies, image consultants work on team and individual branding, ensuring that employees communicate the company’s brand in a consistent manner. They may also provide training on business etiquette and public speaking.
Special Event Image Consulting
Image consultants can also work with clients who need assistance dressing or preparing for specific events, such as weddings, photoshoots, or business meetings.
Key Differences
While both personal stylists and image consultants work within the realm of fashion and style, they have distinct responsibilities and serve different purposes. Personal stylists work primarily on wardrobe development and selection, while image consultants work on overall visual branding and presentation.
In conclusion, if you need help with your wardrobe, personal styling is the best option. However, if you need help creating a personal or professional brand, image consulting is right for you. Knowing the difference between a personal stylist and an image consultant will enable you to make an informed decision on who to hire.
