Revolutionize Your Car Shopping Experience with BMW 7 Series Augmented Reality

Revolutionize Your Car Shopping Experience with BMW 7 Series Augmented Reality

Are you in the market for a new car but feeling overwhelmed by all the choices? BMW has just released their latest innovation to help simplify the car buying process. The new BMW 7 Series Augmented Reality (AR) Experience allows consumers to view and interact with a virtual car in real-world environments.

What is Augmented Reality?

Augmented Reality is the technology that blends virtual information with the real world. It is commonly used in mobile apps and games, but BMW has taken it to the next level in their car shopping experience.

How does the BMW 7 Series AR Experience work?

The BMW 7 Series AR Experience app can be downloaded from the App Store or Google Play. Once downloaded, the user can point their phone’s camera at any flat surface and the app will project a life-size, 3D rendered virtual BMW 7 Series onto the screen.

Users can customize the car’s color, wheels, and features within the app to create their dream car. They can walk around the virtual car, look inside, and even sit in the driver’s seat.

What are the benefits of the BMW 7 Series AR Experience?

Shopping for a car can be a stressful and time-consuming process. With the BMW 7 Series AR Experience, consumers can digitally test drive different car models without ever leaving their living room.

The app allows consumers to explore every detail of the car, ultimately making them more confident in their purchase decision. It also eliminates the need to physically visit a dealership to view a car, saving time and reducing the risk of exposure to illnesses.

Real-World Applications of Augmented Reality in the Car Industry

BMW is not the only car company utilizing AR technology. Toyota recently launched their Camry Thrill Ride 360-degree simulator experience, allowing users to sit in a virtual car and experience a 360-degree ride with a professional driver. Cadillac also offers an AR experience to allow consumers to view their cars from every angle.

The future of car shopping could be completely transformed by virtual reality and augmented reality technologies. It provides a new level of convenience, experience, and customization to the car buying experience.

Conclusion

With the BMW 7 Series AR Experience, car shopping has never been easier or more accessible. Augmented reality technology has the potential to revolutionize the car industry, providing consumers with a fully immersive car shopping experience.

If you’re in the market for a new car, download the BMW 7 Series AR Experience app and start exploring your dream car today.

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