E-commerce businesses are on the rise, and so are customer expectations for fast, reliable deliveries. In the world of online shopping, being able to track packages and receive updates on delivery status is essential for customers. That’s where Informed Delivery comes in – a free service offered by the United States Postal Service (USPS) that provides customers with a digital preview of their upcoming mail and packages.
While Informed Delivery may seem like a service designed solely for personal use, there are many benefits to e-commerce businesses as well. In this blog post, we’ll explore how Informed Delivery can benefit e-commerce businesses and why they should consider incorporating it into their delivery strategy.
Improved customer satisfaction
Informed Delivery provides customers with real-time updates on the status of their packages, allowing them to plan accordingly and anticipate deliveries. This level of transparency builds trust with customers and can aid in building lasting relationships. Additionally, the digital preview feature allows customers to preview their incoming mail and packages, reducing the likelihood of missed deliveries or late shipments. Ultimately, streamlined and efficient deliveries lead to increased customer satisfaction and loyalty.
Reduced customer service inquiries
One advantage of Informed Delivery is reducing customer inquiries about package status. Because customers can see the status of their package with Informed Delivery, they can often find the answers to their questions without the need to contact customer service. This can save e-commerce businesses time and resources that would otherwise be spent responding to customer inquiries.
Increased engagement and marketing opportunities
Informed Delivery offers businesses the opportunity to include custom content in the digital preview feature. This content can include ads, coupons, and other promotional content, increasing the likelihood of customer engagement and incentivizing return visits to the business’s website. Furthermore, e-commerce businesses can use the digital preview feature to build brand recognition and trust, encouraging customers to make repeat purchases.
Cost-effective delivery tracking
In addition to the benefits discussed above, Informed Delivery is cost-effective for e-commerce businesses. The service is free to customers, and businesses can participate in Informed Delivery with no additional fees. Furthermore, Informed Delivery offers valuable insights into customer behavior and package tracking, allowing businesses to optimize their delivery strategy and save money on logistics.
Conclusion
Informed Delivery is more than just a tool for tracking mail and packages – it’s a valuable resource for e-commerce businesses looking to improve customer satisfaction, reduce customer service inquiries, increase engagement and marketing opportunities, and optimize their delivery strategy in a cost-effective way. By incorporating Informed Delivery into their delivery strategy, e-commerce businesses can build trust with customers, encourage repeat purchases, and streamline their logistics.
