The Benefits of Informed Delivery for Small Businesses
In today’s fast-paced world, businesses need to stay ahead of the competition to succeed. One way to do that is by embracing technology and innovations that give them a competitive edge. One technology that has been gaining popularity in recent times is informed delivery. In this article, we will take a look at what informed delivery is and why small businesses should consider using it.
What is Informed Delivery?
Informed delivery is a free service offered by the United States Postal Service (USPS). It gives customers a digital preview of their incoming mail and packages. Informed delivery users receive an email containing grayscale images of the exterior of their letter-sized mail pieces and some flat pieces, such as magazines or catalogs, as well as tracking information for packages. Customers can access this information from their computer, tablet, or mobile device.
How Informed Delivery Benefits Small Businesses
Small businesses can benefit in many ways by using informed delivery. Here are some of the benefits:
1. Increased Visibility
Informed delivery can help small businesses increase their visibility and attract more customers. When customers receive an email with a preview of their mail, they are more likely to notice and pay attention to any advertisements or promotional materials that are included.
2. Improved Delivery Accuracy
Informed delivery also helps small businesses ensure that their mail and packages are delivered to the right addresses. The tracking information provided by the service allows customers to monitor their deliveries and make sure they are received on time.
3. Enhanced Customer Experience
By using informed delivery, small businesses can enhance the customer experience. Customers appreciate having access to tracking information and being able to see what mail is coming their way. This can help improve customer satisfaction and create repeat business.
4. Cost-Effective Marketing
Informed delivery is a cost-effective way for small businesses to market their products and services. They can include promotional materials in the digital previews sent to customers, which can be more affordable than traditional advertising methods.
Real-World Examples
Several small businesses have already started using informed delivery and have seen positive results. For instance, PostcardMania, a Florida-based marketing firm, used informed delivery to promote its services. They included an advertisement in the email previews sent to customers, generating more leads and sales than they would have otherwise.
Another example is McQuaite Chiropractic, a small business in Pennsylvania. They used informed delivery to help patients keep track of their appointment reminders and to send marketing materials. They reported increased patient retention and new patient referrals as a result.
Conclusion
Informed delivery is a valuable service for small businesses. It can help increase visibility, improve delivery accuracy, enhance the customer experience, and provide cost-effective marketing opportunities. By leveraging this technology, small businesses can stay ahead of the competition and thrive in today’s marketplace.
