The Evolution of Fashion to Figure: From a Niche Brand to a Game Changer in Plus-Size Fashion
Fashion has been around for centuries, evolving through different periods and trends. However, the fashion industry’s representation of plus-size individuals has been lacking, leading to a lack of options for those who prefer stylish clothing. Fashion to Figure is a brand that has come to the forefront in the plus-size fashion space, revolutionizing the industry. In this article, we will explore the evolution of Fashion to Figure from a niche brand to a game changer in plus-size fashion.
The Beginning of Fashion to Figure
Fashion to Figure was founded in 2004 by the great grandsons of Lena Bryant, the founder of Lane Bryant, a brand that was known for creating clothing for plus-size women in the 1900s. The founders, Nick and Michael Kaplan, both had experience working in the fashion industry and used their expertise to create a brand that catered to the evolving needs of plus-size consumers.
Initially, Fashion to Figure began as an online retailer, selling trendy and stylish clothing to a small community of plus-size women. The brand’s mission was to provide fashion-forward clothing in sizes 12 to 26, filling the gap in the market for plus-size fashion. The brand’s name, Fashion to Figure, was inspired by Lena Bryant’s famous quote, “Fashion is not a size, it’s an attitude.”
Breaking Barriers in the Plus-Size Fashion Industry
Fashion to Figure quickly gained popularity among plus-size women, who were excited to have access to clothing that was stylish and on-trend. The brand’s success led to the opening of physical stores in several locations across the United States, including New York, New Jersey, and Georgia.
Fashion to Figure’s success can be attributed to its commitment to breaking barriers in the plus-size fashion industry. Unlike other brands that concealed plus-size clothing at the back of their stores, Fashion to Figure’s physical stores showcased the clothing in prominent locations, just like any other clothing brand. The brand also embraced diversity by featuring models of different sizes, races, and body types in its advertising campaigns, promoting inclusivity and body positivity.
Collaborating with Influential Figures
Fashion to Figure’s success continued to grow, leading to collaborations with influential figures in the fashion industry who were also passionate about promoting plus-size fashion. The brand partnered with celebrity stylist and fashion designer, Marie Denee, to launch a collection that was both stylish and affordable. The brand also partnered with Mo’Nique, a comedian, and actress, to launch a plus-size clothing line that catered to women who wanted to feel confident and stylish.
The Future of Fashion to Figure
Fashion to Figure has come a long way since its humble beginnings. Today, the brand continues to break barriers in the plus-size fashion industry, offering a wide range of clothing options, including dresses, tops, denim, and swimwear. The brand’s mission remains the same, inspiring plus-size women to embrace their bodies and feel confident in their skin.
In conclusion, Fashion to Figure has transformed from a niche brand to a game changer in the plus-size fashion industry. The brand’s commitment to inclusivity, diversity, and body positivity has made it a leading name in the industry. With exciting collaborations and a commitment to providing fashionable options for plus-size women, Fashion to Figure’s future looks brighter than ever.
