The Evolution of Popular Culture in 2020: A Look Back at the Year’s Biggest Trends
2020 has been a year unlike any other, with events that have shaped popular culture in several ways. From political milestones to global pandemics, 2020 has left a significant impact on the world. As we come to the end of this fascinating year, it’s a perfect time to look back at the biggest trends that dominated popular culture.
Pop Culture in the Age of Covid-19
As the world grappled with the Covid-19 pandemic, popular culture was forced to adapt to the new normal. With public events canceled or limited, people spent more time than ever on the internet, leading to a surge in online streaming and virtual events. Films and television shows resumed production with new regulations and social distancing measures, creating new concepts like quarantining in Big Brother-style shows.
The Rise of TikTok
In 2020, TikTok emerged as the social media platform dominating popular culture. With its short-form video format and a unique algorithm that prioritizes comedic and viral content, TikTok has rapidly transformed into a platform for breaking new talent, dances, challenges, micro-curiousities, and trends. Famous TikTokers have become cultural figures in their own right, with some performing at events and even striking endorsement deals.
The Impact of Black Lives Matter Movement
In May 2020, the killing of George Floyd by police sparked a worldwide outcry, leading to a resurgence of the Black Lives Matter (BLM) movement. The ongoing protests and activism against systemic racism and police brutality quickly took over social media, dominating headlines. Companies and individuals alike were held accountable for their silence, forced to pledge their allegiance to the BLM cause. Artists and entertainers took part in protests and advocacy, while social media campaigns such as #blackouttuesday dominated the internet.
E-Commerce Thrives
With lockdowns and social distancing measures in place, online shopping became more popular than ever. Brands and retailers who relied on traditional in-person sales had to switch to digital sales to stay alive. With the emergence of live streams and social commerce on platforms like Facebook and Instagram, businesses are exploring new ways to leverage their online presence.
The Future of Pop Culture
2020 has brought changes to popular culture that are likely to stay long after the pandemic has ended. Virtual and online events are the new norm, and it remains to be seen whether theaters, movie houses and other public venues can make a comeback. Brands and entertainers would also have to reassess their presence, in the light of social justice issues. Nevertheless, one thing is for sure: 2020 has given us more reasons than ever to stay glued to our screens, and we’ll be following what 2021 has in store for us more eagerly than ever before.
