Xerox is a company that has been a household name for decades. However, the business model that Xerox has used over the years has gone through numerous changes. From being a copier manufacturer to a document outsourcer, Xerox has remained relevant by adapting to the changing market conditions.
In the early 1900s, Xerox focused on building copying machines which enabled them to become the market leader in the world of copiers. However, with the advent of digital technology, copying machines became obsolete, prompting Xerox to seek new business opportunities. This resulted in Xerox’s transition into a document outsourcer.
One of Xerox’s most significant milestones in its transition into a document outsourcer was the acquisition of Affiliated Computer Services (ACS) in 2010. The acquisition of ACS allowed Xerox to offer a more comprehensive range of services, including business process outsourcing and IT services. As a result, Xerox’s business model shifted from being a hardware manufacturer to a services provider.
Today, Xerox’s business model is centered around providing technology-led services to businesses worldwide. Xerox has continued to innovate and push the boundaries of its business model by introducing new products such as the ConnectKey technology platform, which enables businesses to streamline their workflow and improve productivity.
Xerox has also ventured into other areas such as 3D printing, artificial intelligence, and cloud services. These forays into new technologies have enabled Xerox to remain relevant in a market that is constantly evolving.
In conclusion, the Xerox business model has undergone significant changes over the years. From being a copier manufacturer to a document outsourcer, and finally a technology-led services provider, Xerox has adapted to changing market conditions and remained relevant. The company’s focus on innovation and its ability to venture into new technologies have enabled it to stay ahead of the game. As the digital revolution continues to unfold, Xerox will undoubtedly continue to evolve and remain a dominant force in the industry.
