The Impact of 5 Years of Digital Marketing Experience on Salary
Digital marketing has become an essential part of any business strategy as more and more people rely on technology in their daily life. The rise of digital marketing has created many job opportunities, making it a lucrative industry to be in. One question that often comes up is the impact of digital marketing experience on salary. In this article, we will look at how 5 years of digital marketing experience affects salary.
Salaries for Digital Marketers
The salary for a digital marketer can vary greatly depending on the role and location. According to Glassdoor, the average salary for a digital marketing manager in the United States is $77,015 per year. However, this can range from $47,000 to $123,000 depending on factors such as experience, location, and skills.
The Importance of Experience
Experience is a crucial factor in determining a digital marketer’s salary. Digital marketing is a rapidly evolving industry that requires individuals to stay up to date with new technologies and marketing trends. Those with more experience tend to have a better understanding of the market, making them more valuable to employers.
Rise in Salary with Experience
According to PayScale, a marketing manager with less than one year of experience can expect to earn an average salary of $48,000. However, a marketing manager with five to nine years of experience can expect to earn an average salary of $70,000. This equates to a 45% increase in salary in just 5 years.
Skills and Certifications
Having additional skills and certifications can also impact a digital marketer’s salary. PayScale reports that individuals with a Google AdWords certification can earn up to 107% more than those without. Other valuable skills include search engine optimization (SEO), social media marketing, and content marketing.
The Role of Location
Location is another factor that can impact a digital marketer’s salary. For example, a digital marketing manager working in San Francisco can expect to earn 38% more than the national average. In contrast, a digital marketing manager working in a smaller city may not earn as much due to the lower cost of living.
Conclusion
In conclusion, 5 years of digital marketing experience can have a significant impact on salary. Experience provides individuals with the knowledge and skills needed to succeed in the industry. Additionally, having additional skills and certifications can further increase earning potential. Location is also a crucial factor in determining salary, with larger cities typically offering higher salaries. As the demand for digital marketing continues to increase, salaries for digital marketers are expected to rise even further.
