The Importance of Cross Cultural Communication in Organizational Behaviour
In today’s global business landscape, organizations all over the world are expanding their reach to new international markets. With the increase in globalization, companies have to work with people from diverse backgrounds. This is where cross cultural communication becomes essential. Cross cultural communication refers to the exchange of information between people from different cultural backgrounds. It plays a critical role in ensuring that individuals can understand, appreciate, and work effectively with people from different cultures. In this article, we will explore the importance of cross cultural communication in organizational behaviour.
Cultural Differences in Communication
Different cultures have their unique ways of communication, which often lead to misinterpretation and misunderstandings. This can result in ineffective communication, tension, and lack of cohesion within the team. For example, in some cultures, direct communication is considered rude, whereas, in others, it is essential to avoid misunderstandings. Similarly, some cultures may value non-verbal communication such as facial expressions while others may not. Understanding cultural differences in communication is the first step towards effective cross cultural communication.
Increase Diversity and Inclusion
Cross cultural communication can increase diversity and inclusion in the workplace. When employees understand and appreciate different perspectives and backgrounds, it fosters trust and respect, which leads to better collaboration and teamwork. This can also help organizations to attract and retain talented employees from diverse backgrounds, which increasingly enhances their ability to compete in the global market.
Improve Communication and Productivity
Effective cross cultural communication can improve communication and productivity in the workplace. When employees understand how to communicate with their coworkers from different cultures, they can collaborate more efficiently. They can also avoid misunderstandings that may result in costly errors and delays in completing work.
Example of Successful Cross Cultural Communication
A company that has excelled in cross cultural communication is Airbnb. They have a team of over three thousand employees from 190 countries, which means that cross cultural communication is essential to their success. To increase cross cultural communication, Airbnb has implemented several initiatives such as language classes, cultural training, and mentorship programs. This has allowed employees to understand and appreciate cultural differences, which has led to better collaboration and productivity.
Conclusion
In summary, cross cultural communication plays a significant role in organizational behavior. It helps to build trust, respect, and collaboration, which leads to increased productivity and a better workplace. By understanding cultural differences in communication, organizations can create a more diverse and inclusive environment that can attract and retain talented employees from diverse backgrounds. To succeed in a global marketplace, organizations must invest in developing cross-cultural communication skills for their employees.
