The Must-See Social Media Growth Statistics of 2021
Social media platforms are constantly evolving and adapting to the ever-changing landscape of the digital world. As we move further into 2021, it’s important to take stock of the recent trends and growth statistics that are shaping the social media landscape. Let’s explore some of the key insights that are shaping our understanding of social media growth in 2021.
The Rise of TikTok
TikTok has emerged as one of the fastest-growing social media platforms in recent years, with over 1 billion active users worldwide. In 2020 alone, TikTok’s user base grew by 75%. This remarkable growth has been fueled by the platform’s unique approach to content, which prioritizes short-form video content that’s quick and easy to consume.
As more and more users flock to TikTok, brands are scrambling to get in on the action. The platform’s young and engaged user base presents a unique opportunity for brands looking to reach new audiences. In fact, TikTok’s ad revenue is expected to reach $2.5 billion by the end of 2021.
The Continued Growth of Instagram
Instagram has long been one of the most popular social media platforms, and its growth shows no signs of slowing down. The platform now boasts over 1 billion active users, with over half of those users using the platform daily.
One of the most significant trends shaping Instagram’s growth in 2021 is the rise of influencer marketing. Brands are increasingly turning to influencers to help them reach new audiences and promote their products and services. In fact, Instagram influencers are projected to earn over $5 billion in 2021.
The Importance of Video Content
Video content has become an essential component of social media marketing in 2021, with more and more users turning to video content as their preferred form of media consumption. In fact, the average person now spends over 100 minutes per day watching videos online.
This trend is particularly pronounced on social media, where short-form video content is thriving. Platforms like TikTok, Instagram, and Snapchat have all embraced short-form video content, making it an essential tool for brands looking to engage with social media users. In fact, 88% of marketers reported that video content was effective for them on social media.
Conclusion
As we move further into 2021, it’s clear that social media is continuing to evolve and adapt to the changing digital landscape. From the rise of TikTok to the continued growth of Instagram, social media platforms are presenting new opportunities for brands to reach new audiences and build meaningful connections with customers.
In order to succeed in the world of social media marketing, it’s essential for brands to stay up to date with the latest trends and growth statistics. By understanding these key insights, brands can develop effective social media strategies that help them connect with their target audiences and achieve their marketing goals.
