The Rise of Beauty YouTubers: A Look Back at 2010
The beauty industry has been forever changed by the rise of beauty YouTubers, who have now taken over the world of makeup tutorials, skincare advice, and product reviews. The industry has seen a complete shift in the last decade, and it is time to look back and see how it all began.
The Beginning of Beauty YouTubers
YouTube has been around since 2005 and has always been a platform for people to upload and share their creative content. However, it wasn’t until 2010 that beauty YouTubers started to make a name for themselves. People like Michelle Phan, who now has almost 9 million subscribers on YouTube, started posting makeup tutorials, and it changed everything.
The reason why beauty YouTubers became so popular in 2010 was that they were relatable and trustworthy. They were real people, not supermodels or actresses, who were sharing their honest opinions on beauty products. They were the average person who loved makeup and beauty, and they were able to translate that passion into a successful career.
The Popularity of Beauty YouTubers
Once beauty YouTubers started to gain popularity, the beauty industry took notice. Brands started sending them products to try out and review, and before you knew it, beauty YouTubers were no longer just seen as influencers, but as essential components of the beauty industry.
In 2010, there were only a few beauty YouTubers who had over a million subscribers, but today there are dozens. Beauty content has also diversified beyond just makeup tutorials. There are now skincare routines, haircare routines, and even videos about healthy living.
The Power of Beauty YouTubers
Beauty YouTubers have become so popular that they even have the power to influence the direction of the beauty industry. When they recommend certain products, those products often sell out instantly. Beauty brands have also started to collaborate with beauty YouTubers to create their own product lines.
One great example of this is Jaclyn Hill, who has collaborated with major beauty brand Morphe to create her own eyeshadow palette. It has been so successful that it has become a staple in the beauty community.
The Future of Beauty YouTubers
It’s safe to say that beauty YouTubers are not going anywhere anytime soon. They have completely changed the beauty industry and continue to reshape it every day. As for the future, it’s hard to predict what’s next for beauty YouTubers, but one thing is sure, they will continue to be a major force in the industry.
Their power lies in their relatability, honesty, and passion for beauty. They have created a community that supports one another and encourages self-expression through makeup and skincare. They have helped to redefine what beauty means and have given everyone a voice in it.
Conclusion
In conclusion, the rise of beauty YouTubers has been an unforgettable journey. They have gone from being unknown individuals to being some of the most influential people in the beauty industry. They have created an incredible community that encourages self-expression, honesty, and support. It’s fascinating to look back and see how it all started in 2010, and we can’t wait to see how it continues to evolve in the future.
